Global travelers and fans of the upcoming Federation Internationale de Football Association FIFA World Cup Qatar™, can rejoice because today, Sport 24, an in-flight and on-ship broadcaster of sporting events announced from London an extended deal to stream more than 125 hours of live tournament coverage. Sports 24 was launched in 2012 by IMG as a channel for flying and cruising passengers both inflight and in ship, respectively, to view can’t miss sporting events like the World Cup featuring their loved national team and favorite international soccer players. This highly-anticipated FIFA World Cup™ will showcase a host of international football superstars such as Lionel Messi, Cristiano Ronaldo, Neymar, and Harry Kane, as well as young soccer stars like Pedri, Gavi, Phil Folden or Vinicuis Jr. you will soon find out about, as they strive to take their national teams to glory. Together with IMG’s secondary channel, Sports 24 Extra, Sports 24 uses state-of-the-art technology to provide live broadcasts of Qatar 2022 matches together with well-known travel brands. The Sports Techie community blog notes that for the first time in FIFA history, the World Cup will take place in the Middle East during the country’s Fall and Winter seasons scheduled from November 20 to December 18, rather than the traditional summer months to avoid Qatar’s summertime extreme heat. This mean fans traveling by long haul to the region can enjoy Sport 24’s Inflight Live, and the 85F (29C) weather average in Nov. and 75F (24C) temperatures in Dec. throughout the world’s most popular sporting event. For the past 10 years, #Sport24 has connected air and sea voyaging passengers to unmissable sporting moments, LIVE ONBOARD.
FIFA’s Director of Media Partnerships, Jean-Christophe Petit, said, “We are pleased to be able to extend our partnership with IMG, to ensure that fans travelling inflight or in ship have the fantastic opportunity to enjoy the FIFA World Cup Qatar 2022™ on a live basis thanks to the Sport 24 services.”
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Look for live broadcasts of every one the FIFA World Cup™ matches streamed on Sport 24 and Sport 24 Extra. The futbol action doesn’t stop with live matches as these channels plan to air multiple repeat World Cup matches plus riveting tournament highlight shows to fans on airlines and cruise ships worldwide.
Richard Wise, SVP, Content and Channels for IMG’s media business, said, “The FIFA World Cup™ is one of the most popular sports events in the world and is a huge hit with passengers. We are delighted to partner with FIFA to ensure that passengers don’t miss out on live action, even while travelling. As Sport 24 celebrates its 10th anniversary this year, we are thrilled to expand our portfolio and strengthen our position as the premium live sports channel for the airline and cruise industry.”
IMG is a global leader in sports, fashion, events and media.
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The list of airline and cruise ship partners offering Sport 24 for the World Cup has not been officially released yet. Some partners will only have SPORT 24 available on certain types of aircraft or vessels. It is recommended that travelers check directly with the airline or cruise line travelling on ahead of departure date for clarity.
Sport 24 and Sport 24 Extra are both produced at IMG’s production HQ located in Stockley Park, nearby London’s Heathrow Airport.
Sport 24 has dozens of federation partners enabling them to provides live matches, playoffs, and championship games or match, from likes of the Premier League with rights extending to 2024-25, UEFA Champions League, NBA, golf’s majors, tennis’ grand slams and more. They also carried the World Cups in Russia 2018 and Brazil 2014.
Those wanting to advertise on Sport24 are asked to contact [email protected].
Sports Techie, to be clear, Sport24 is not offering FIFA World Cup™ on-demand content, it is all live. Only international, long-haul flights offer Sport24 not domestic flights. Sport24’s schedule is Greenwich Mean Time (GMT), however, on their website the time displays depend on the native time zone of your I.P. address. Users can adjust it to any time zone on the drop-down list on the Schedule page.
IMG connects travelers to must watch FIFA World Cup Qatar 2022 sporting moments through Sport24.
Please refrain from taking out your airplane screen or any cruise ship screens should a VAR decision not go your way via #MySport24!
See you later sportstechie in Seattle, Atlanta and around the world!
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