To be a Dad, Toyota Big Game Advert Honors NFL Fathers And Every Day Dads
To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father. Professional football stars, retired NFL all-pro players and everyday Dads are interviewed about being a Daddy and share what their Dad’s meant to them. NFL stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington, in addition to every day dads are honored as heroes by Toyota in this compelling advert published in time for the enormous Super Bowl 49 digital audience and the Sports Techie community blog readers to learn from and adore. I love being a Dad every day to our shining light toddler son just like these men.
Toyota Big Game Ad
Super Bowl 49 in Arizona between the New England Patriots and the defending champions, Seattle Seahawks, looks to be an instant classic before the first snap and Toyota is ready with a real-life video clip on their YouTube channel that is sure to make a social media impact over the next two weeks.
What is it that allows you to become a good father? Director Lauren Greenfield and Toyota partnered on this thought provoking piece that gives viewers a deep dive look at fatherhood lessons learned from parents, and whether the choice to be a good father is something you make on your own.
Some of these men had strong father figures throughout their life and several had absent dads. This Toyota video honors every dad who has a kid in their life with inspiring, true examples shared by these pro athletes, parents and best friends about life as a dad. Stories of Dad’s that are present daily are combined with emotional examples of a missing father that provide revealing insight into fatherhood.
In this video, Toyota shows that while you can’t choose the dad you have, you can choose the dad you’ll be. Watch the inspiring emotional video about the players’ fathers below, and see how they’ve learned to best raise their kids:
To Be A Dad:
To Be A Dad (Extended Cut):
Social Media Salute
To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real time, encouraging users to tweet photos of their dads using the hashtag #OneBoldChoice, brought to you by THE BOLD NEW CAMRY.
We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.
Sports Techie, I feel lucky because my Dad has been a super role model. My goal is to be like Dan Roble for my son which means always being there when needed, offering guidance as needed and loving unconditionally always.
So here is my #OneBoldChoice picture below because it represents my father and son together as one fan of the Michigan State Spartans, Mt Bachelor and life as a good Dad. Thank you Grandpa, we love you so much.
Please share your examples about being a dad or your thoughts about your father before the Big Game and during Super Bowl XLIX as a blog comment or via any of our social media network links below.
See y’all later in Seattle and here in Atlanta.
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