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EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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MLB Social Media Data Breakdown By MVPindex And 120 Sports

120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA

Chicago Cubs & Kris Bryant dominate Top Social Posts and Team Rankings Mariners’ Robinson Cano Most Valuable MLB Athlete on Social.

Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to measure metrics produced by MLB teams and each player throughout the 2016 season and offseason...

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Season Share Ticket Sharing App Launching At SXSW Pitch Accelerator

Season Share Launches At SXSW Pitch Accelerator Event

Season Share is launching at the ninth annual South by Southwest® (SXSW®) Conference and Festivals Startup Village® Accelerator® Pitch Event at Hilton Austin Downtown on March 21 with a beta version of the world’s first mobile ticket sharing app. The sports tech startup found a niche in the ticketing industry and has grand plans to redefine the market of splitting and sharing season tickets to your favorite sports events. The shared economy has blown up with ride-sharing and home-sharing making this new concept a possible winner...

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Golf Channel Digital Deals In Japan Designed For Young Adults And Tokyo 2020

NBCUniversal Expands Golf Channel’s International Reach with Strategic Agreements in Japan.

Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...

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Canadian Hockey League Powered By Stadium Digital Provide Fans With CIBC Showdown Platform

Stadium Digital Powers New Interactive Engagement Platform for Canadian Hockey League and CIBC

CIBC Showdown showcases the best content from the OHL, WHL and QMJHL.

Stadium Digital and the Canadian Hockey League (CHL), partners with CIBC, unveiled a new, interactive fan engagement platform out of Toronto to showcase video, content and highlights. The OHL, WHL and QMJHL are providing fans throughout Canada with the CIBC Showdown digital video player designed to provide a technology-driven environment complete with social media sharing ability and voting on the weekly selection of the best highlight. The Sports Techie community blog readers and followers in North America and worldwide can also participate with this innovative online and mobile fan experience...

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MLBAM And BAMTech Enhance MLB.TV Sports Tech For 2017 MLB Season

MLBAM NEWS: MLB.TV NOW AVAILABLE WITH NEW APPS & FEATURES COMING

MLBAM NEWS: MLB.TV NOW AVAILABLE WITH NEW APPS & FEATURES COMING SOON.

The 2017 MLB season gets started today for fans via the technology upgrades to MLB.TV by MLB Advanced Media (MLBAM) and BAMTech. Live streaming in sports began 15 years ago with the launch of MLB.TV. To celebrate this achievement, new apps have been added to the sports tech product and more than twenty interactive features are now ready for the millions of subscribers to use during Live games supporting over 400 devices...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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American Express All For Dub Nation Watch Party Series Premiers With Golden State Warriors

American Express Introduces ‘All for Dub Nation’ Watch Party Series – First Tickets Available Now

American Express Introduces ‘All for Dub Nation’ Watch Party Series – First Tickets Available Now .

American Express launched the “All For Dub Nation” Watch Party set for January 16 in San Francisco. This live sport viewing event is exclusively for American Express Card Members. The game is an epic NBA Final rematch between the Golden State Warriors and the defending champions Cleveland Cavaliers. The Sports Techie community blog is excited to share this unique digital fan experience with our readers and followers in the Bay Area and beyond. The one catch is the location of the first watch party will not be release under 24 hours before the event...

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NeuLion Goes Beyond Smart TV Apps

NeuLion Goes Beyond Smart TV Apps.

NeuLion is at CES 2017 showcasing a connected living room demo suite at the Venetian Resort Hotel Casino in Las Vegas to potential sports, entertainment and news company partners. More than 90 meetings have been set up with consumer electronic companies, content rights holders and video content distributors looking for the technology to stream 4K and HD over the internet via a high-quality output. Chris Wagner, EVP and Co-Founder at NeuLion, chatted with the Sports Techie community blog from Las Vegas before he was began his day at the global consumer electronics’ and consumer technology tradeshow...

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The Fan Experience Hijacking of Fan Engagement.

ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand awareness while setting up and participating in meetings with the Fortune 100, professional and college sports organizations, global technology companies, and investors. Last month, my colleagues attended the 2016 Fanalyse European Summit for Fan Engagement and Fan Experience at the Principality Stadium in Cardiff, Wales...

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