WNBA Partners With nVenue For Enhanced Fan Engagement Digital Assets Driven By Analytics

WNBA and nVenue Collaborate to Enhance Fan Engagement and Analytics Capabilities

Fans of the Women’s National Basketball Association (WNBA) are soon to have more personalized content, interactive experiences, along and deeper insights into the game thanks to an impactful sports technology business arrangement with nVenue, a leading global provider of live predictive analytics solutions. Other satisfied nVenue fan engagement and analytics users across broadcast, OTT and digital properties include leagues and media such as Apple TV, MLB, NASCAR, the NBA, NBC Sports, the WNBA, Sportradar, OpenBet, and FDJ. The Sports Techie community blog looks forward to May 16 when the WNBA begins their 29^th season of operation as the premier women’s professional basketball league worldwide. Look for this partnership to revolutionize the way fans experience the game the way sports tech can do.

“Collaboration with nVenue’s industry-leading technology will continue to enhance how fans engage with WNBA games,” said WNBA Chief Growth Officer Colie Edison. “As the WNBA fan base continues to expand, nVenue will enable us to provide additional ways to reach audiences in an even more engaging and immersive way.”

WNBA Fan Engagement Digital Assets

To maximize efficiency, the WNBA will gain access to nVenue’s industry-leading analytics platform to power its media products and drive real-time fan engagement. Because of the data specific analytical insights provided by access into the WNBA’s unmatched expertise in fan engagement, nVenue will assist with developing innovative products and solutions for the WNBA gaming and media ecosystems.

The WNBA is a leader in fan engagement, and we are honored to work with them to bring our analytics and engagement solutions to their passionate fan base,” said nVenue CEO Kelly Pracht. “We will create new and exciting ways for fans to connect with the WNBA and its players in what is a testament to the growing importance of analytics and fan engagement in the sports industry. By combining the WNBA’s expertise with nVenue’s technology, this effort will set a new standard for fan engagement in women’s sports.”

The collaboration will also allow nVenue to expand its reach in women’s sports and further its mission of providing fans with the most immersive and engaging sports entertainment experiences to date.

nVenue Specs

nVenue is a global technology supplier providing advanced real-time data solutions to operators and suppliers in the global gaming industry. Using proprietary machine learning and artificial intelligence, nVenue’s B2B enterprise platform powers sportsbooks across the globe with live and micro markets for U.S. and international sports, while also delivering predictive content for leagues and media for live broadcasts and digital properties.

Sports Techie, admittedly, I haven’t blogged much about the WNBA over the years although I have about women sports in general and sports betting.

Besides an electrifying product that is women’s basketball, the league has added a new franchise in the Golden State Valkyries.

Advanced technologies have allowed the league to increase their national broadcast visibility with WNBA games broadcasting and streaming by distribution over multiple networks and platforms, to include ABC, CBS/Paramount+, CBSSN, ESPN, ESPN2, ESPN3, ESPN+, Disney+, ION, Meta Quest, NBA TV, and Prime Video. Look and search for your favorite team by filtering ‘Team’ at the top of the WNBA.com schedule page. To meet the digital thirst of the fanbase, fans can stream 200+ live games this season on WNBA League Pass. As an added bonus, fan can also view every game on demand right the final second ticks off.

Go to WNBA League Pass to sign up and fan experience the action live. 

The first nationally televised game of the season is on Friday, May 16, 2025, featuring the Atlanta Dream vs. Washington Mystics at 7:30 PM ET on ION. 

The WNBA may soon offer real-time AI-powered micro bets and other fan engagement live betting and media experiences thanks to nVenue analytics.

How cool is that!

See you later sportstechie in Seattle, Atlanta and around the world!

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