MLL tagged posts

MLL Reacquires Media Broadcast Rights, Drops 3 Teams, Seeks New Owners

Major League Lacrosse wants brand exposure and economic growth for the 2019 MLL season and beyond through the execution of strategic plans centered on expanding into calculated markets. The newest good news is the MLL reacquired their media rights back and voted in the ‘one team, one owner’ structure. The bad news is contraction of the league as part of a broader plan to restructure into Eastern and Western conferences also happened today. This resulted in devastating news for the dedicated lax communities that supported the Florida Launch, Ohio Machine and Charlotte Hounds, and no, this is not an April Fool’s joke...

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MLL New Logo Rebrand

Major League Lacrosse (MLL) continued their brand upgrade via a complete rebrand launched today. MLL conducted research and collected insightful feedback from constituents in order to study the data and formulate a business game-plan for now and the future of the professional outdoor lax league. The new Premier Lacrosse League (PLL) is coming this year and this fact pushed the MLL to step up their branding efforts in 2019. Management is delivering this time through a new web site, new brand logo and a new draft logo, plus the addition of a new player imager. Original content will be designed with an aim towards targeting their growing GenZ following...

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MLL Commissioner Talks Draft, Media Rights, Moneyball, Stadiums, Gambling and PLL

Major League Lacrosse Commissioner Sandy Brown (left)

Major League Lacrosse is in the good hands of Commissioner Alexander “Sandy” Brown. The Sports Techie community blog welcomed the opportunity to chat with Sandy today about the state of the league. The upcoming MLL 2019 Collegiate Draft presented by Cascade on March 9 is hosted by the NASCAR Hall-of-Fame in what the Commish calls, “a great weekend of lacrosse.” The excitement of drafting in Charlotte, N.C. during March for the first time coupled with the new Crown Lacrosse Classic is creating a buzz throughout the southeast and beyond...

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Major League Lacrosse Sign Kinduct as Official Health and Performance Software

MLL Will Employ Kinduct’s Leading Athlete Intelligence and Management System to Provide Data and Analytics Around the Health and Wellness of Athletes

Major League Lacrosse is known as MLL and together with Kinduct, an athletic performance, analytics and resource leader; they are taking professional lax to the next level through sports technology that measures the health of an athlete. Kinduct is now the official health and performance software platform of MLL. The Sports Techie community blog chatted with Colin Keane, Director of Lacrosse Operations, MLL, and Tim Russell, VP of Revenue at Kinduct, about the training and rehab part of the deal allowing MLL access to a proprietary sports management system that stores health and wellness information enabling them to turn data into acti...

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Sports Helmets: The Science Behind The Safety

Sports Helmets: The Science Behind The Safety - Sports Techie blog

Sports Helmets: The Science Behind The Safety – Sports Techie blog

Sports Helmets: The Science Behind The Safety

Football is a dangerous sport, and participation rates among young players indicate concerned parents are taking notice. Pop Warner, the largest youth football program in the U.S., lost 23,612 players from 2010 to 2012, the largest decline in the organization’s history, according to ESPN Outside The Lines. USA Football experienced a 6.7 percent decline in participation from 2010 to 2011.

Some kids are simply focusing on one sport. But Dr. Julian Bailes, Pop Warner’s chief medical officer, told ESPN that head injuries and their link to mental illness later in life have caused the popularity of all contact sports to suffer...

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