Tag: merchandise
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How Sports Teams Can Merchandise Their Logo More Effectively
Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser…
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Why is Golf the Sportsman’s Sport?
Why is Golf the Sportsman’s Sport? How many times have you seen pictures and/or videos of top sportsmen and women of other sports on the golf course? Be it Formula One world champion Lewis Hamilton, England and Tottenham Hotspur soccer star Harry Kane or five-time Super Bowl-winning quarterback Tom Brady, it seems that golf truly…
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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA
Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable…
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CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology
CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology The International Consumer Electronics Show (CES) 2018 was the perfect tech event for Panasonic to celebrate their 100-year company anniversary together with consumers and vendors of electronics. This was my first CES so naturally I was excited to be in attendance on behalf of Panasonic…
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Fanband Disrupting Digital Sports Experience Via Tap To Interact Technology
The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions. A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently…
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Is The English Premier League the Best Soccer League in the World?
Is The English Premier League the Best Soccer League in the World? There is a regular argument in soccer or football as they call it in England, as to which league is the best. Now there are different factors to consider in this argument, so it is necessary to look at the debate for different…
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IceJerseys Delivers Official Licensed Merchandise To THE Sports Techie Community
IceJerseys offers authentic, officially licensed NHL, NFL, MLB, NBA and soccer sports merchandise as an international, online e-commerce store in operation and driven by tech since 1999 from Montreal, Canada. This review of the purchasing experience and products for THE Sports Techie community blog was fun to go through as a consumer and fan of…
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Bitcoin in Sport: Why Franchises Should Follow the Cryptocurrency Culture
Bitcoin in Sport: Why Franchises Should Follow the Cryptocurrency Culture “Future Money” (CC BY 2.0) by xlowmiller Sport and money go together like hands and gloves. The Sports Techie community blog has been never covered the topic of bitcoin, capital for future generations. Bitcoin To make the sporting world go round, as a franchise owner, a coach, a…
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ScoreMore Defines Fan To Fan Engagement At Fanalyse European Summit
ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand…
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A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy
A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy The US gaming industry pulled in more than $23 billion in 2016, according to figures by Newzoo. Globally, the industry is worth $100 billion a year, and is predicted to rise at close to 10% a year. Exciting new technologies such as VR do…