Tag: brands
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Rebel Ventures Hires Former Real Madrid Head Of Insights And Analytics Julian Mellini To Further Digital Activation Performance
Rebel Ventures announced the hiring of Julian Mellini, the recent Real Madrid C.F. Head of Insights & Analytics, to be their VP of Strategy, Insights and Growth. The sports and entertainment activation agency has tripled revenue and staff over the past 8 months as a global sport strategy company led by a team of digital…
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After the Hoverboard Scandal – Which Brands Can You Trust?
After the Hoverboard Scandal – Which Brands Can You Trust? Remember just a couple Christmases ago when hoverboards were the gift to give? You may also recall the great debacle surrounding the products shortly after – a few of these self-balancing scooters had electrical shortages and caught fire, making national headlines and worrying parents who…
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How Sports Teams Can Merchandise Their Logo More Effectively
Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser…
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KORE Software Lands Serent Capital Investment
Serent Capital Invests in KORE Software, Business Management Software Leader for Sports and Entertainment Once bootstrapped KORE Software in New York received investment from Serent Capital to help grow their company in the sports and entertainment industries two weeks ago. KORE has more than 100 professional sports teams using their business management software with 60…
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Lyft Atlanta Ride Share Driver
Ride Share Driving For Lyft Atlanta Lyft is my preferred ride sharing company even before Uber started started taking negative PR hits because of their corporate culture towards women employees primarily forcing their founder to step down. When I did not own a car, I relied on mostly public transportation and that means Marta buses…
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Immersive iGaming: Introducing Virtual Reality Table Games
Immersive iGaming: Introducing Virtual Reality Table Games Photo by UTKnightCenter, CC BY 2.0 Unless you’ve been living on a desert island, you’re likely aware of the wave of excitement surrounding virtual reality (VR) technology. The accelerating proliferation of VR devices and headsets around the world has seen virtual environments and immersive experiences reach households in…
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Esports Is More Mainstream Than Traditional Sports
Esports v Sports – Is the Future of Sport Online? Are you an eSports gambler, player, coach, trainer, executive, owner, or simply one of the millions of international fans worldwide because if you are, you are not alone by a long-shot, amigos. Watching video gamers play is as common an activity as going outside and…
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Golf Ball Buyers Guide
Golf Ball Buyers Guide For any beginner golfers, it’s important for you to remember that you will use your golf balls every time you take a shot unlike a driver or putter. This is why it is extremely important that you buy the best ones to suit your playing style. With a myriad of golf…
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The Future of Sports with Essential Gadget Tech
The Future of Sports with Essential Gadget Tech Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike. I was at International CES 2018 last week, the world’s best electronic show in Las Vegas on behalf of Panasonic USA that provided me…
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Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More
Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More Panasonic USA projection solutions are designed for the immersive entertainment experience, not just in sports but any live entertainment venue or permanent facility. Via high-res images, digital signage and new flag mapping, projectors display visually enhanced imagery designed to augment…