Swet Tailor is back as off-the-field wardrobe sponsor of the Reese’s Senior Bowl, dressing more than 130 of the standout draft prospects and coaches with EveryDay. EveryWear,™ menswear. Elite and undiscovered talent from around the nation have an opportunity to rise to the post-season college football all-star game top on February 5, 2022 while dressing the part during Hancock Whitney Stadium activities at the University of South Alabama. The Sports Techie community blog believes the category of off field apparel for Name, Image and Likeness (NIL) sport business will develop quickly over the next several years. The 74th Senior Bowl impacts NFL Draft player rankings making it a big deal for the college-athletes and the nearly 1,000 NFL personnel in attendance representing all 32 teams in a variety of decision-making roles. Game week practices are airing on NFL Network and ESPN. Exclusive game coverage is only on NFL Network at 1:30 CT. An expected 700 or more media members will be sporting credentials based on last year’s Pandemic affected turnout. Expect to also see Swet Tailor apparel wore by many of the highly touted NFL Draft prosects playing at the Reese’s Senior Bowl.
“Everything we do here at the Senior Bowl is about creating a better experience for our players and that includes our partnerships,” says Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Swet Tailor is an incredible emerging brand and our players absolutely loved their SWET gear last year.”
Their off-the-field clothing will include key styles such as the Swet Jogger, Swetshirt, Light Weight Swet Hoodie and Softest Tee for elite draft prospects and sport industry insiders to wear ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years with evergreen styles and extended sizing, and its investor athletes include current and former NFL players, not limited to: Aaron Rodgers, Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.
“We are honored to return as partners with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive.”
Swet Tailor continues to grow its sporting event portfolio with this second official college football event sponsorship; past partnerships have included The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing. The NY Jets and Detroit Lions will be the coaching staffs for the 74th annual Reese’s Senior Bowl. The rosters will be announced shortly.
Sports Techie, how did 10th pick Patrick Mahomes and 7th pick Josh Allen respectively, not get picked number one overall? Because the NFL Draft is not an exact science. The Senior Bowl the past two years has produced 93 total picks, which represents 37% of the entire draft, including 40 both years in the first three rounds. This data speaks volumes in terms of the importance being at the Senior Bowl presents to prospects.
The Senior Bowl is there to help participants shine on their NFL Draft path, especially those wearing Swet Tailor.
Swet Tailor is currently available at www.swettailor.com and select retailers, including Nordstrom and Dick’s Sporting Goods.
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