SPORTFIVE And IWF Sign Exclusive Media Rights Partnership Extension


German-based Company Reups as Exclusive Media Rights Agency for IWF

The International Weightlifting Federation (IWF) and SPORTFIVE entered into another exclusive media rights agency partnership encompassing the Olympic cycle of 2024-2028. The German-based company, SPORTFIVE, will be responsible for handling the global media international rights (outside the host country) for the IWF World Championships, IWF World Cups, and IWF World Junior Championships during this period. The Sports Techie community blog applauds the fine digital work conducted by SPORTSFIVE on behalf of the IWF. The NGB aims to digitally grow their brand, viewership and the sport which SPORTFIVE has done, and will continue to do, for the foreseeable future.

“Our partnership was very successful, as our events could be seen globally in the last years. We are operating in a very competitive market, but SPORTFIVE’s expertise and experience have been pivotal in getting the images of our sport in the TV screens around the globe,” said IWF President Mohammed Jalood

IWF Grand Prix 2023 in Qatar is taking place from December 2-14

IWF 2024 – 2028

Following the recent IWF Executive Board meeting in Doha (QATAR), where the IWF Grand Prix II is taking place until December 14, four major competitions are already part of this package: in 2024, the IWF World Championships in Manama (BRUNEI), and in 2025, the IWF World Championships in Forde (NORWAY) and the IWF World Junior Championships in Tashkent (UZBEKISTAN), and in 2026 the IWF World Championships in Ningbo (CHINA).

SPORTFIVE has been firstly appointed by the IWF as exclusive media rights partner for period 2022-2024.

The IWF World Championships 2024-2025-2026

“The value and quality of our events have also dramatically improved; therefore, we could get a better agreement for the next Olympic cycle, as SPORTFIVE also recognizes that the IWF brand will be able to attract more viewers and fans,” Mr Jalood added. “Finally, the recent IOC decision, reinstating our sport in the Olympic program for the 2028 Los Angeles Games added credibility, reliability and reputation to our International Federation,” the IWF President concluded.

IOC decides to reinstating Weight Lifting in the Olympic Program for the 2028 Los Angeles Games

Tigran Sirunyan, Executive Vice President Media at SPORTFIVE, also expressed his satisfaction with this outcome, commenting, “The renewal of our partnership with the IWF for the 2024-2028 period marks a significant milestone. As the exclusive global media rights agency, SPORTFIVE is proud to continue its role in amplifying the reach and impact of IWF’s events. Our commitment to delivering quality media coverage remains unwavering, and we are thrilled to be entrusted with this responsibility once again.”


SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the center of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

Sports Techie, this news released today out of Hamburg, (GER), headquarters of SPORTFIVE, should catch the attention of sports fans as most athletes lift weights.

The presence of performance enhancing drugs or doping is of course, a reality for the IWF to combat with the agency support of SPORTFIVE.

The Paris24 Olympic Games and LA28 Summer Games promise to create worldwide exposure for the IWF, perhaps even more so than the World Championships.

With the adoption of streaming, fans around the world can look forward to viewing the IWF World Championships, IWF World Cups, and IWF World Junior Championships, both live and OnDemand.

Congratulations to SPORTSFIVE and IWF for renewing their media partnership.

Thank you to SPORTFIVE for sharing this story with our readers and followers, I last wrote about them in 2014 when Allianz Riviera Stadium Lab used InsideBot, Google Glass and Drones to enhance the Fan Experience.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech