ShotTracker, FanThreeSixty Launch New Strategic Partnership
ShotTracker continues to evolve their proprietary AI-powered sports analytics platform by integrating with FanThreeSixty, the comprehensive fan engagement platform. The Kansas Jayhawks were the first team to integrate ShotTracker’s embedded real-time analytics and AI-driven visualizations directly into FanThreeSixty’s all-in-one engagement platform specifically designed for the sports and entertainment industries, creating an unprecedented immersive experience for teams, broadcasters and fans alike. This strategic partnership aims to transform how teams capture and visualize performance data using ShotTracker technology, while merged together with FanThreeSixty’s tech enabling the creation of impactful engagements that drive revenue and save resources. Using FanThreeSixty to simplify data analysis and action for organizations of any size, integrated with ShotTracker’s innovative suite of products delivering completely autonomous basketball stats to teams, broadcasters and game partners as well as scouting, on demand and on-the-bench solutions that enable teams to utilize the most advanced video and data, users such as KU are provided with a competitive edge that is broadcast ready, ultra fan friendly and extremely sponsor driven. The Sports Techie community blog looks forward to the evolution of sports tech through partnerships such as this impactful one. ShotTracker is currently being utilized by over 50 men’s and women’s college basketball programs. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson.
Expanding Sports Tech Relationship
The burgeoning partnership, which began with the highly successful implementation of ShotTracker’s dynamic data graphics for Kansas basketball, will be available to all FanThreeSixty customers going forward. After a successful pilot with KU’s men’s and women’s basketball programs during the 2024 season, through the Kansas Jayhawks app, a comprehensive rollout is expected for the 2025/2026 season, allowing fans access to the same elite-level analytics used by coaches on the sidelines.
The first implementation of the partnership made ShotTracker visuals available in the newly launched Kansas Jayhawks app and on new video boards installed inside Allen Fieldhouse. Early views incorporated shot charts created from ShotTracker data including shooting percentages and shot location of the full team and individuals, shown real-time with game specific data, which was native in the mobile app.
Quotes
“This expanded partnership with FanThreeSixty represents a pivotal moment in sports technology integration,” said Davyeon Ross, Co-Founder and President of ShotTracker. He added, “This collaboration revolutionizes how fans experience and understand the game. The successful pilot with Kansas basketball demonstrated the tremendous appetite for this depth of insight and we’re thrilled about the potential to jointly market our collaborative capabilities and to scale this innovation across all sports and venues.”
“We believe the future of sports lies in making every moment more meaningful—for fans, for teams, and for our partners. By integrating ShotTracker’s real-time data and insights into our fan engagement portfolio, we’re not just enhancing the fan experience—we’re redefining it. This partnership unlocks a new era of storytelling where stats come to life, creating deeper connections and smarter engagement at every touchpoint,” said Dison Martin, Director of Product Strategy, FanThreeSixty.
“Our partnership with ShotTracker and FanThreeSixty has allowed us to amplify the fan experience, both in-venue and within the app through real-time enhanced stats and analytics for both the team and individual players. We are excited to expand offerings to our fans in the future to continue to grow the ability to take fans deeper into the game,” commented Drew Gaschler, Associate Athletics Director of Marketing and Fan Experience, Kansas Athletics.
Sports Business Growth
This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history. That expansion brings the number of ShotTracker partner schools to over fifty, with more coming later this year.
For more information, go to: https://shottracker.com/
Sports Techie, ShotTracker empowers coaches, players, front-office leaders and rights holders with instant access to video, data and AI insights—fueling stronger teams, smarter decisions and more FanThreeSixty powered, electrifying fan experiences.
The value of social engagement is measurable thanks to FanThreeSixty, while sports driven insights are delivered by ShotTracker, with financial incentives coming from the two partners.
What’s next?
I’d like to see this variety of sport and social performance data make its way to the broadcasters, arena video boards and fan’s digital devices during Conference Championships and the March Madness tournaments, as soon as possible.
See you later sportstechie in Seattle, Atlanta and around the world!
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