NCAA March Madness Live On Record Number Platforms
NCAA Tournament March Madness Live features Amazon Fire TV, Apple TV and Roku among the record 12 platforms college basketball fans can stream as first, second, third and even fourth screens during the 2016 Division I men’s championship thanks to the technological partnership between the NCAA, Turner Sports and CBS Sports. A redesign allows each fan to experience new features including Google Cast and Airplay Support. More robust video on demand capabilities plus an updated Bracket Challenge Game for further access to tournament content round out the enhanced digital offering the Sports Techie community blog readers and followers can interact with beginning Thursday, March 10. This year’s NCAA Tournament will include the National Championship airing on TBS, the first time the championship has ever been televised on cable television. While exclusive for NCAA March Madness Live, fan accessing Apple TV can watch two live games at once utilizing the Split Screen feature. Fans can view games via live streaming on TBS, CBS, TNT and truTV’s digital platforms. March Madness Live truly delivers an enhanced technological offering this tournament.
NCAA March Madness Live
Beginning with the announcement of the brackets on Selection Sunday™ through the final buzzer in Houston, fans will be able to watch all of the action via NCAA March Madness Live, accessible Thursday, March 10, via www.ncaa.com/marchmadness, www.bleacherreport.com, www.CBSSports.com, Bleacher Report’s Team Stream App, CBS Sports App, Amazon Appstore, the App Store, Roku Channel Store, Windows Store and Google Play.
As part of the industry-wide TV Everywhere initiative, pay-tv subscribers will have unlimited live streaming coverage and on-the-go access throughout the entire championship across online, mobile, tablets, set-top boxes and smart TVs. NCAA March Madness Live will once again offer a temporary preview period giving users access to live game streaming before login is required.
Fans can access all games broadcast on CBS with no registration required on desktop, mobile and tablets.
Additionally, fans can watch games via live streaming on TBS, CBS, TNT and truTV’s digital platforms, as well as participating TV provider websites and apps.
- Platform expansion – This year’s product will expand to 12 platforms – more than ever before –including desktop, Amazon Fire tablets, Amazon Fire TV, iPhone, iPad, Android handset, Android tablet, Windows handset, Windows desktop, Apple TV, Apple Watch, Roku players and Roku TV models. Exclusively for NCAA March Madness Live, fans watching via Apple TV can enjoy two live games at once with the Split Screen feature.
- GameCenter – The epicenter of NCAA March Madness Live has been re-engineered to provide fans with an immersive live video experience featuring improved navigation, Google Cast and Airplay support and more curated social content from the Coke Zero™ NCAA March Madness Social arena.
- Video on Demand – This year’s enhanced video on demand capabilities allows fans to access classic tournament moments, match-up analysis, game previews, top plays, featured videos and more.
- Capital One NCAA March Madness Bracket Challenge – This year, the official bracket game of March Madness – available via desktop, smartphones and tablets – is upgrading with new game features and more tools to help fans make their bracket picks as well as a chance to enter into a sweepstakes to attend the 2017 Final Four® in Phoenix. In addition, this is the only bracket game to integrate access to the live video stream of every match-up during the tournament.
Fans can also use the sports tech enhanced NCAA March Madness Live content “excitement” alerts for to be notified of important moments throughout the tournament, as well as fan-favorite features including live game scoring, the official bracket, real-time game alerts of a favorite school, Coke Zero NCAA March Madness Social Arena and a personal channel lineup feature. Fans can plug into live radio broadcasts, delivered by Westwood One, for all 67 games across a variety of digital products.
During the NCAA Final Four National Semifinals in Houston on Saturday, April 2, NCAA March Madness Live is making three distinct live video streams of both games available to provide unprecedented real-time streaming options for connected fans that want live streaming of the traditional game coverage viewable on TBS, together with “Team Stream by Bleacher Report” coverage or team-specific productions available on TNT and truTV.
NCAA March Madness Live Sponsors
Co-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T, Capital One and Coke Zero. Additionally, Buick, Capital One and Coke Zero™ will sponsor the NCAA March Madness Live App for iPhone and iPad, while AT&T, Capital One and Infiniti will sponsor the Android app. Also, Capital One will sponsor the Roku app and AT&T will serve as sponsor for the Windows app. Buick and Infiniti are NCAA Corporate Partners.
Sports Techie, March Madness Live is a must use first, second or third screen experience companion to all NCAA Tournament games. CBS Sports stepped up the viewing options for non cable subscribers to 12 platforms including several OTT devices. The social arena is sure to be alive with fan chatter once the live action begins.
I hope your favorite team makes it through conference tournament play and earns a trip to March Madness.
Thanks to Turner for sharing this sports tech story with our global community.
See y’all later in Seattle, Atlanta and around the world.
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