NBRPA’s Legends Media & Entertainment Record Breaking NBA All-Star Social Media Content

NBA Legend Reggie Miller with award winning filmmaker Spike Lee at the 2024 NBA All-Star Legends Brunch at the Indiana Convention Center

Compelling NBA All-Star 2024 social media content in Indianapolis provided by the National Basketball Retired Players Association (NBRPA) and their Legends Media & Entertainment (LME) team set a record, with a combined estimated reach of 875 million fans. These juicy metrics surpassed last year’s 850 million fans reached mark. The combined content generated on the NBRPA’s @NBAAlumni social media channels, partner activations, media coverage and fan interaction, yielded over 11 million unique views and a 200% increase in fans, and combined video views, impressions, and engagement during NBA All-Star Weekend. The Sports Techie community blog gives our virtual, one-handed applause to LME leadership for their hard work resulting in these record posts and resulting data consumption. The NBA Legends Brunch on Sunday saw about 150 former NBA and WNBA players represented including the likes of Julius Erving, Dominique Wilkins and Oscar Robertson. This popular event and tough ticket to get was part of the sticky NBRPA content.

“The opportunity to bring in over 200 NBA, WNBA, ABA and Harlem Globetrotter Legends and a full complement of world class partners to Indianapolis, presents a unique occasion to showcase the history of the game of basketball,” said Scott Rochelle, President & CEO, NBRPA. “NBA All-Star is the epicenter of the basketball universe and it’s an honor for the NBRPA to be part of the fabric that showcases these legendary men and women that have built the sport into what it is today.”

NBRPA content delivered exclusive coverage from a variety of events in Indianapolis including:

  • Full Court Press Clinic at Crispus Attucks High School
  • Legends Care Food Drive
  • Legends All-Star Lounge
  • Legends All-Star Media Day pres. by Gateway for Cancer Research
  • Medical Summit pres. by Endeavor Health
  • Beyond Sports Summit pres. by Google
  • Legends Brunch
  • NBA Rising Stars, All-Star Saturday Night and the 73rd NBA All-Star Game

“The exclusive content that we can deliver resonates loudly with basketball fans and our followers,” said Julio Manteiga, Head of Communications/Content, NBRPA.  “From behind-the-scenes coverage to exclusive series featuring some of the most famous names in basketball lore to in-depth conversations with Legends that shaped the history of professional basketball, there is no shortage of interest from fans to stay connected to their heroes and we look forward to creating more compelling content around marquee events on the basketball calendar.”


The NBRPA is comprised of former professional basketball players from the NBA, ABA, and WNBA. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Charles “Choo” Smith, Vice Chairman Shawn Marion, Treasurer Nancy Lieberman, Secretary C.J. Kupec, Spencer Haywood, Eddie Gill, Rushia Brown, Bob Elliott, Mike Bantom, Caron Butler, Clarence “Chucky” Brown and Dave Bing. Learn more at legendsofbasketball.com. 

Engage with the NBRPA social media at @NBAalumni on Twitter, Instagram, YouTube and Twitch. 

Sports Techie, I watched some of the NBA Rising Stars games and thoroughly enjoyed learning more about these up and coming players as they competed while also having fun, during All-Star Saturday Night. The Skills Challenge was not so good but the 3-Point Contest was terrific viewing. The Steph vs Sabrina 3-Point Challenge was must-see TV or streaming. I fell asleep for the Slam Dunk contest but from the social media posts I read, it was about as competitive as the actual All-Star Game, so not very. All in all, ASG weekend broadcasts were entertaining.

At the NBA Legends brunch, Larry Bird received the Legend of the Year award, Tamika Catchings received the Pioneer Award, Jalen Rose got the Bob Lanier Community Impact Award and Reggie Miller won the Hometown Hero Award.

Miller was presented with the coveted trophy by celebrity Spike Lee, who was dressed in the blue and orange colors of his favorite team, the New York Knicks, the team Reggie and the hometown Pacers often got the best of in the NBA Playoffs. 

Well done, NBA Legends’ LME for helped to drive online attention, engagement and key messaging to NBA All-Star weekend events as well as your various causes.

Read about the newest elected NBRPA Directors and Officers.

See you later sportstechie in Seattle, Atlanta and around the world!

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