Kitman Labs Adds Danish Superliga Club FC Midtjylland As Fifth League SaaS Intelligence Platform User

Kitman Labs Adds FC Midtjylland
Kitman Labs announces Performance Intelligence Deal with Danish Superliga Club, FC Midtjylland

Arrangement to include Midtjylland Youth School, Guldminen (Goldmine)

Kitman Labs and Danish Superliga club, FC Midtjylland are working together after signing a new deal for the latter to use the formers SaaS iP: Intelligence Platform as a single, centralized operating system hosted in the cloud. As a fast-expanding global enterprise company with headquarters in the Silicon Valley at Menlo Park, CA, and offices in Dublin and Manchester, Kitman Labs has now signed subscription deals with five clubs in the European based League the likes of Aalborg Boldspilklub, Aarhus Gymnastikforening, FC Nordsjaelland and Viborg FF. The sophisticated, multi-solution operating system has been adopted and implemented with full capabilities by each club ready for the 2024 season. This newest announcement today comes on the heels of adoption last March by the Columbus Crew club in the MLS featured by the Sports Techie community blog and readable via this link. FC Midtjylland fans in Herning, across Denmark and worldwide can look forward to each of the five Danish Superliga teams being boosted by Kitman Labs’ science enhanced, performance intelligence sports technology product designed for the elite performance industry. This new athlete management software platform soccer tech deal is to also include Midtjylland Youth School, Guldminen (Goldmine).

“We are pleased to continue to work with progressive and insightful football clubs the world over.  These five clubs – representing close to half of the Danish SuperLiga – show how we can customize each program to support the bespoke needs and objectives of each organization within the League,” Kitman Labs CEO Stephen Smith said. “Whether it’s ensuring a heightened level of regulatory compliance related to personal and medical data or systemizing the most effective talent development pipeline, our technology – combined with the Team’s expertise – has been designed to address the most critical operational needs and objectives of teams and leagues within global sport.”

Expert Performance System

Each the associated clubs will operate the entire suite of Solutions including: Performance Medicine, Performance Optimization and Talent Development. The proprietary platform gathers medical, performance and talent development data into a single, interactive system which then computes out actionable intelligence to support specific performance outcomes while providing a complete, comprehensive view of each individual player per team. 

“The Intelligence Platform allows us to gather all of the Club’s data and make it easily accessible to all relevant departments.  This applies to everything from training planning to talent development and treatments in the physical sector,” said Sven Graverson, Sporting Director, FC Midtjylland. “With Kitman Labs, the data is available in real time and ensures that there is a common thread from Guldminen to the first team with better insight into the individual player, efficiency of the work process and integration of data into the decision-making process.”

Kitman Labs Proactive Clientele

Kitman Labs has built forth an established track record of business arrangements with top Leagues and teams across a variety of sports at the professional and collegiate level such as soccer, American football, basketball, and rugby. The company’s technologies are presently in operation with a solid mix of the world’s most elite sports organizations like Bayer Leverkusen, Malmö FF, and Columbus Crew.

The most recent initiatives strategic launch adds to recent business decisions Kitman Labs has researched, planned and executed. The most significant component to make it all so was the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management. Next was the combined, strategic acquisitions of both The Sports Office and Presagia Sports, made in the past two years. The acquired companies in total represent the industry’s largest network of elite and youth organizations (700+) thus creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Sports Techie, Kitman Labs is on the forefront of optimizing athlete and service member performance, reducing injury risk, and enhancing overall wellness.

Dane football fans should know, these agreements mark an elite performance enhancement transition for the five aforementioned Danish Superliga clubs, including FC Midtjylland, because of working with the world’s leading sports science and performance analytics company in Kitman Labs.

How that translates into more data-driven wins, healthier players and improved talent development has yet to be played out but rest assured, it’s a step in the sports tech direction of which I approve.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech