Sakar International and Epic Games Announce a Licensing Agreement to Bring Fortnite to Skateboards and Helmets
Starting on Black Friday, the Fortnite video game series logo and character artwork will be made available on skateboards and helmets after a deal between Epic Games and Sakar International broached by IMG was announced today from Edison, New Jersey. The new business partnership for the post-apocalyptic, zombie game launched in 2017 and now, one of the most-played games in the industry worldwide, is aimed at gamers and GenZ skateboarders that want to own a Fortnite branded skateboard or helmet. Come Friday, November 25, Fortnite-themed boards can be purchased online in 2022 then be bought in brick and mortar stores during 2023. Look for a variety of models showcasing the popular video game with boards ready-made to ride out of the delivery truck or store complete with trucks and bearings, as well as individual decks, and protective helmets, all designed with different styles. The Sports Techie community blog encourages first time and veteran riders alike to always wear a helmet for head and brain safety, especially for concussion prevention. Made with Epic Games’ Unreal Engine, around $5.8 billion in revenue was brought in by the more than 400 registered Fortnite players. Data says upwards of 60 percent of the active players are in the 18-24 demographic age group but like my 10-year old nephew that aspires to be a pro Fortnite gamer, many are actually younger. Fortnite’s online community also had 1.6 billion hours watched during 2020 on Twitch, YouTube Gaming, Mixer and Facebook Gaming. These staggering metrics make the branded skateboards and helmets clearly a good business concept targeting the nearly 90 percent of the game’s male playerbase in addition to the millions of viewers.
“We are very excited to bring gamers everywhere the opportunity to represent Fortnite even when they’re not playing,” said Ralph Sasson, COO of Sakar. “Fortnite has become an iconic piece of pop culture, and Sakar couldn’t be happier to be partnering with Epic Games on this new line of products.”
Fortnite is a free-to-play, virtual environment where you can create your own team experiences with Fortnite: Save the World, or squad up in the iconic Battle Royale last person standing and its more tactical version, action-packed Zero Build.
To give you an idea of the scope of the Twitter world, in April of 2020, a record 12.3 million players played concurrently during a Travis Scott concert. Fortnite gamers also play an average of 6-10 hours per week.
Fortnite is available on PlayStation, Xbox, Switch, Android, PC, and cloud-based game streaming services.
Custom Boards and Accessories
The broad and helmet line will feature fan-favorite Fortnite characters and imagery from the game. Cosmetic game updates allow for customized outfits through in-app purchases released in 12-week seasons using Vinderbcks (V-Bucks) in-game currency meaning interested skateboard/helmet buyers have the same kind of choice when selecting the most wanted boards and ride accessory design.
Keep your virtual eye out for new Fortnite skateboards online at Walmart.com, Amazon.com, and Target.com starting on Black Friday.
Sports Techie, thanks to Business of Apps for providing most of the Fortnite statistics.
I appreciate IMG for sharing this Epic Games’ Fortnite video gaming story together with Sakar International, Inc. a leading provider of consumer electronics and accessories, for our interested international readers and followers like my Fortnite playing brother Rolando Roble and his son Rokklen.
Black Friday is a perfect time to shop for a Fortnite skateboard and helmet as a perfect Christmas or Hanukkah gift.
See you later sportstechie in Seattle, Atlanta and around the world!
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