Electrolit, the preferred premium hydration beverage, joins forces with basketball point guard player and internet sensation, Tristan Jass
Basketball and viral TikTok sensation, Tristan Jass, announced a new and official hydration partnership with Electrolit, the preferred, premium hydration beverage founded in Mexico in 1950. While I’ve never heard of the Canadian point guard with mad hoop skills or the Mexican company’s scientifically formulated hydration beverage made with pharmaceutical quality grade ingredients, the Sports Techie community blog followers, readers and this curator, do now. When you require body replenishment after intense physical activities, working out in climate changing heat, or, during a night or weekend of partying, Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America, manufactures 15 delicious flavors currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more, to rehydrate the right way. Jass signed up with this trusted and popular brand to boost performance while aiding in the recovery of hydro electrolytic imbalance. This budding sponsorship will impact his electrifying skill sets while helping to increase Tristan’s charismatic presence both on and off the court. This business, health and lifestyle relationship marks another significant step in his career as Jass expands his influence beyond the realm of basketball, aligning with an international brand that shares an equal commitment to both performance and wellness.
“Championing sports performance is at our core, and our product delivers premium hydration to help athletes reach the pinnacle of their play,” said Jake Sloan, Sr. Marketing Director of Electrolit USA. “Tristan tends to set the standard of what’s possible at the basket and is well respected amongst others who push boundaries in the sport. It’s only fitting that we support someone who’s raising the bar to redefine the benchmarks of basketball.”
Electrolit
Electrolit has become revered by athletes and partygoers alike as a must have recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, the tasty fluid, fulfills important metabolic and hydration needs.
In moments of performance or when Tristan is perfecting his next skill on the court, Electrolit’s instant hydration supports his focus and performance.
For more information, visit www.electrolit.com or follow them on Instagram or Facebook.
Jass’ Social Fever
Tristan first began posting basketball extreme layup videos on Instagram back in 2014 and caught the attention of ESPN, which led to his large following. He has amassed a combined six million following across his social platforms to date.
Beyond basketball videos, Tristan has launched his own online clothing company and is an active advocate for the non-profit Buckets Over Bullying.
“I’m excited to partner with Electrolit,” said Tristan Jass. “Hydration is of course super important to my performance, but they also share my passion for elevating basketball and supporting individuals to excel in their pursuits. Together, we’re going to push the boundaries of what’s possible on the court.”
You can preview Tristan’s official announcement on his Instagram handle here.
Sports Techie, the hoops phenomenon and internet sensation may or may not speak Spanish but Jass certainly deserves our virtual one-handed applause for believing in himself and following though with his commitment as an athlete and sport ambassador leading to this breakthrough sponsorship with Electrolit.
The owners of Electrolit, Pisa Pharmaceuticals, are approaching the products 75-year anniversary in 2025 with a proactive approach to connecting with younger generations though social influencers.
I’ve never tried Electrolit and have only watched videos of Tristan in action on the courts the past week, however, this appears to be a positive official hydration partnership leading to more brand awareness for both parties.
That is indeed, the new name of the game.
Next time you hoop it up or party like a superstar, reach for an Electrolit.
See you later sportstechie in Seattle, Atlanta and around the world!
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