With just over a month until kick-off of the 2014 FIFA World Cup Brazil, deltatre announced today they have signed an agreement to provide state of the art graphic services to accompany the BBC’s coverage. The Sports Techie community blog has blogged about deltatre sports tech in the past and are happy to inform our readers about their latest World Cup sports technology partnership with the BBC.
deltatre and BBC Using dedicated staff on-site in Rio de Janeiro and Salford, deltatre will provide graphic operations and support for the broadcaster’s studio-based programming of the tournament.
Fans throughout the UK and Europe know that the BBC understands the value of sports technology. As a complement to the array of other television and second screen viewing enhancements that deltatre is providing to global rights holders, the sports technology leader will have significant involvement in the design, installation and operation of an in-studio Augmented Reality graphic (AR) system.
The World Cup AR system will serve as a means to display competition data and situational information, such as the geographic distribution of World Cup stadia across Brazil, which will enrich the overall viewing experience and provide valuable context for audiences.
Commenting on the announcement, Hugo Sharman, Director North (UK) said, “The FIFA World Cup is a highlight in the sporting calendar, and deltatre is extremely proud to support the BBC in bringing first-class, compelling coverage to football fans across the UK.”
In addition to collaborating on its weekly sports programs, including Match of the Day, Final Score and Football Focus, deltatre has also worked with the BBC on such high-profile sporting events as the London 2012 Olympic Games, 2012 UEFA European Championship and the 2010 FIFA World Cup.
Sports Techie, Augmented reality has advanced to the point that this proprietary deltatre sports tech in now available for BBC viewers and fans worldwide. This breaking news from Manchester, UK is sure to impact the World Cup fan experience for all the digital BBC fans who watch matches on their TV and mobile devices such as smartphones and tablets.
Big Data analysis will be a major component of the 2014 Brazil World Cup and so will sports tech tools such as the deltatre AR system and additional graphics, also in use for Univision Deportes broadcasts.
Let us know if you want more sports tech solutions like AR to enhance World Cup soccer games where you live, as a blog comment or at any of our social media network links.
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