Bleacher Report Reaps College Football Playoff Championship To Set Unique Visitor Record

Bleacher Report Reaps College Football Playoff Championship To Set Unique Visitor Record

Bleacher Report based in San Francisco, with offices in New York and London, set a new website record derived from Google Analytics data on Monday, January 12, with more than 8.8 million visitors. This historical digital feat for Bleacher Report coincided with the College Football Championship game between the Ohio State Buckeyes and University of Oregon Ducks that set an all-time cable TV audience record with 33.3 million viewers for broadcaster ESPN, after they paid $7.3 billion for the rights to the three playoff games until 2025. Many of the Sports Techie community blog readers and followers certainly took part in the CFB Playoff Monday record setting day for Bleacher Report and ESPN.

CFB Playoff Monday
Bleacher Report produces compelling sports news, analysis and real-time videos, event coverage and live scores, for multiplatform fan engagement via Internet, mobile and OTT devices to consume across many different formats. It’s no surprise that the perfect sports storm on Monday resulted in massive Internet traffic that Bleacher Report was ready to take advantage of via their superior sports technology platform.

Over 12.7 million total BleacherReport.com visits occurred on this already legendary day, the second highest total number ever in company history. The fact that over 30 percent of registered visits came from social media hubs is a significant modern day achievement and in large part due to the massive amount of smartphone and tablet second screen app participants, in addition to the new wave of millennial aged viewers.

Not only was the site’s record-breaking 24 hours a result of the first-ever College Football Playoff National Championship title game, but the additional visits produced from the NFL Divisional Playoffs elite eight weekend featuring the defending Super Bowl Champions, Seattle Seahawks; combined with breaking NBA topics such as the return of superstar LeBron James, added together with other national and international sporting news stories, all helped tally these incredible 2015 metrics.

Bleacher Report, specializing in super-serving the sports fan at the teams and topics level, registered a record-setting year in 2014. Highlights include:

• Climbing to #2 among all digital non-league sports sites for the first time and holding the position for a majority of the year, including the latest comScore report in November ’14.
• A 30% increase in uniques over the year prior (through November), with more than 180% growth in video streams.
• Social referrals increasing by 135% in 2014 and ranking as the #1 sports publisher on Twitter, according to Newswhip, in November.

About Bleacher Report
Bleacher Report, a division of Turner Sports, is the leading digital destination for team-specific sports content and real-time event coverage, and is one of the fastest-growing digital properties in the U.S. Bleacher Report’s editorial and video teams, led by a growing roster of lead writers and premier contributors, create hundreds of pieces of content per day to provide fans with the most comprehensive experience for their favorite teams and topics across all major sports. Bleacher Report also provides an unmatched fan experience on mobile devices through Team Stream™, the top-rated, industry-leading tablet and smartphone app, and via the Bleacher Report daily sport- and team-specific email newsletters.

Sports Techie, do not be surprised by the inaugural college football playoffs record breaking television and web numbers because the best teams played each other, more connected fans participated and a variety of tech options were available that caused these quantifiable results to logically happen. Add Sugar Bowl in New Orleans and Rose Bowl in Pasadena semifinal games viewer numbers on New Year’s Day to the Monday CFB Playoff bonanza and we get the three biggest telecasts in cable history with more than 28 million viewers each. Monday’s Neilson data said the title game had an 18.2 U.S. household rating, a 26 percent increase over last year’s championship game

AT&T Stadium in Arlington, Texas hosted 85,000 loud attendees watching replays and analyzing stats on the big screen and personal smartphones.

All in all, Bleacher Report, ESPN and AT&T had the sports tech wares, bandwidth and vision to also be Monday champions in their own rights. Three virtual cheers to them all, hooray, hooray, hooray.

Our congratulations also goes out to Head Coach Urban Myers and the Ohio ST. Buckeyes team from the Big Ten conference for the first college football playoff championship victory ever.

Super Bowl 49 is sure to shatter these record metrics so enjoy them while they last until the 2016 season.

See y’all later in Seattle and here in Atlanta.

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