Alex de Minaur Joins Wilson’s Growing Roster Of Tennis 360 Athletes

WILSON INTRODUCES NEW CLASS OF TENNIS 360 ATHLETES,
INCLUDING NO. 6 ALEX DE MINAUR

The sporting goods brand is all-in on Tennis, continuing its mission of equipping athletes from head to hand to toe with three new top 20 ATP athletes

Wilson Tennis announced today ATP world No. 6 Alex de Minaur is joining their “Tennis 360” Athlete Roster that now features three new top 20 ATP professional tennis players. Wilson launched the Tennis 360 initiative in 2023 with current No. 20 ranked Marta Kostyuk and has steadily added to the impressive roster now numbering 16 athletes who inspire, embody and propel, everything the brand does from head to hand to toe. With the start of the Australian Open just days away (Jan 19 – Feb 1, 2026) now is the time to kit up in a new collection, made to play now and always. Wilson leverages their deep-rooted heritage in product excellence and fast-paced innovation to transform the sport of tennis, focused on completing “the kit,” comprised of premium sportswear, rackets, footwear and accessories. The Sports Techie community blog encourages our followers and readers to get ready for tennis season with your favorite kit showcased on Melbourne’s sun-soaked courts. All Wilson® Tennis 360 Athlete’s offer a unique kit fit to their exact needs across each category, providing feedback with product and design experts at Wilson to build the formula that is right for them to excel on-court.

“Wilson has been part of my tennis journey since I can remember. I’ve always loved playing with their rackets, and it feels very special to now represent them from head to toe,” says Alex de Minaur. “I love the look and feel of the brand, and the way they bring their kits to life is incredible. I am excited to continue working with Wilson to build upon their legacy and the momentum of the industry at large.”

*Meet the Wilson Athletes who inspire, embody and propel everything they do*

Wilson 360 Athletes

The new class of 360 Athletes includes Alex de Minaur, Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga; all fitted and playing with Wilsons’ industry-leading rackets. Look for each of these top athletes to support the Wilson research and development team on new product launches across sportswear, footwear and rackets.

“Wilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today’s stars and tomorrow’s legends,” says Gordon Devin, General Manager of Softgoods at Wilson. “We are committed to seeing our athletes thrive, and by building upon our Tennis 360 roster, we are empowering our athletes to compete and win in style.”

Longtime Wilson Tennis 360 Athlete, Marta Kostyuk, is often deemed “best dressed” on-tour and has played a crucial role in collaborating with Wilson on sportswear and footwear design. Star in the making, Vicky Mboko, thrived in her breakout year as a Wilson Tennis 360 athlete, jumping from No. 300 to 18 in 2025.

To view Wilson’s full Tennis 360 roster, click over to wilson.com.

Wilson Tennis Legacy

Wilson’s relationships in tennis have always run deep and been a game-changer– from the brands’ longstanding racket sponsorship with possible GOAT Roger Federer to the WTA’s No. 1, Aryna Sabalenka. Wilson is also the official ball of Roland-Garros and the US Open, providing the best of their brand to the Majors and to athletes across the world.

“Wilson has always provided the best athletes in the world with the right equipment to win. Now more than ever we are confident that equipping the athlete from head to toe to hand really works for them and can elevate their game,” says Jason Collins, Global General Manager of Racquet Sports at Wilson. “This is an exciting time for tennis at large, and we are proud to be at the forefront alongside these exceptional and inspiring athletes.”

Watch as Wilson celebrates their commitment to the sport of tennis and to these marquee Tennis 360 Athletes, in Australia and via key touchpoints throughout the year. The first sportswear drop of the year, worn by the pros, is available now in-store and online at wilson.com, in addition to new performance rackets such as the Pro Staff Classic.

Wilson Specs

Chicago, USA-based Wilson Sporting Goods Co. is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports, a global group of iconic sports and outdoor brands, publicly traded on the New York Stock Exchange

Learn more at wilson.com and follow along @wilson and @wilsontennis.

Tennis season, always on. From Melbourne’s sun-soaked courts to your
thaw-dreams. Kit up in a new collection, made to play now and always

Sports Techie, always on, means the sporting goods brand is all-in on Tennis, continuing its mission of equipping athletes from head to hand to toe with three new top 20 ATP athletes. I like the Blade V9 and Ultra V5 rackets by Wilson.

Welcome to Wilson’s “Tennis 360” Athlete Roster, Alex.

May you and the global tennis communities, rock your kit to help get into a ‘Tennis State of Mind’.

See you later sportstechie in Seattle, Atlanta and around the world!

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