Search results for 'endorsement'

Ohio University Online Master in Coaching Education infographic: The Evolving Modern Professional Athlete.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

With the Rio 2016 Olympics at a close and the Paralympics underway, there were many exciting stories to come out of this year’s events including those with a sports technology focus, yet none received as much media attention as 12-time Olympic medalist Ryan Lochte and his three USA Swimming teammates involvement in the gas station fiasco down in Brazil which came to light after a video was revealed catching them all in a cover up lie. Hope Solo was suspended by US Soccer from the women’s national team after critical remarks she made after a semifinals soccer loss to team Sweden in Rio...

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The Year Of The Gamer Is 2019

2019 Is The Year Of The Gamer

The Sports Techie community blog covers both gaming and traditional sports as if they are one. Data shows 65% of households own a device that is used to play video games. The popularity of gaming is growing, and it’s being fueled by strong business financials that have helped it become more mainstream than ever before. With these stats as a backdrop, here are a few trends to watch for in esports this year.

A Growing Awareness

Major multimedia companies like Disney and Comcast have already made large investments into esports. Expect more traditional media conglomerates to follow suit in 2019. The buy-in of traditional media outlets should help esports to become a bigger story outside of the niche circles it has grown up in...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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MLB Social Media Data Breakdown By MVPindex And 120 Sports

120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA

Chicago Cubs & Kris Bryant dominate Top Social Posts and Team Rankings Mariners’ Robinson Cano Most Valuable MLB Athlete on Social.

Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to measure metrics produced by MLB teams and each player throughout the 2016 season and offseason...

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Golf Channel Digital Deals In Japan Designed For Young Adults And Tokyo 2020

NBCUniversal Expands Golf Channel’s International Reach with Strategic Agreements in Japan.

Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...

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Adobe Digital Index Data on College Football Social Buzz

Adobe Digital Index Data on College Football Social Buzz - Sports Techie blog.

Adobe Digital Index Data on College Football Social Buzz – Sports Techie blog.

Adobe Digital Index Data on College Football Social Buzz

College football began play yesterday and the Sports Techie community blog chatted about the Adobe Digital Index (ADI) most social fan followed teams list, stats and insights with Joe Martin, Senior Analyst, Adobe Digital Index. Each online cheer or boo for a favorite team, coach and player is measured in this season’s preview as social engagement Big Data. Martin discussed Adobe Social calculations and the number of mentions, page likes, followers, and positive sentiment generated by blogs such as ours, and on Facebook, Twitter and Instagram, along with other high traffic, popular and niche social platforms...

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Hexoskin Smart Shirts Available At Best Buy For Canada Day

Hexoskin Smart Shirts Available At Best Buy For Canada Day - #SportsTechie blog,

Hexoskin Smart Shirts Available At Best Buy For Canada Day – #SportsTechie blog,

Hexoskin Smart Shirts Available At Best Buy For Canada Day

Best Buy is ready for Canada Day with the availability of the Hexoskin smart shirt for purchase. The recent Hexoskin Apple Watch update allows for recorded real-time body metrics compiled by the smart garment sensors to wirelessly transmit feedback to the smartwatch complete with scientific grade data delivered to your wrist screen. Signing up elite athlete superusers and telling their ultimate fitness tracker stories is a new Hexoskin marketing campaign. The Sports Techie blog community readers and followers might be familiar with Hexoskin from our previous blogs you can link to here, Hexoskin. This pioneering Canadian sports technology company’s inv...

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Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon

Novak Djokovic and Serena Williams are the most socially marketable tennis players.

Novak Djokovic and Serena Williams are the most socially marketable tennis players.

Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon

Adobe Digital Index Wimbledon 2015 analytics say Novak Djokovic and Serena Williams are the top socially marketable tennis players making them the most likely male or female professional tennis players to sign with a sports-related endorser. ADI used a data sample from five million social media mentions to gauge what is causing the majority of fan engagement “buzz” between the four major tournaments, trending topics and measurement of the top 20 ranked tennis players. The Sports Techie community blog chatted with Joe Martin, Manager, Adobe Digital Index, about the event findings and methodology...

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Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts

NBA Hall of Famer, Entrepreneur Julius “Dr. J” Erving Joins Anthem Media Group as Investor and Brand Ambassador.

NBA Hall of Famer, Entrepreneur Julius “Dr. J” Erving Joins Anthem Media Group as Investor and Brand Ambassador.

Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts

Julius “Dr. J” Erving partnered with Anthem Media Group today as a wise investor and electric brand ambassador for FNTSY Sports Network and RotoExperts. The NBA Hall of Fame legend comes in as a shareholder and business asset whose role is to assist with strategic growth and company operations. The Sports Techie community blog has utmost respect for the “The Doctor” ever since I pretended to be him while playing dunk hoops on the playground and nerf basketball with my brothers and friends...

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