Search results for 'endorsement'

Ohio University Online Master in Coaching Education infographic: The Evolving Modern Professional Athlete.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

With the Rio 2016 Olympics at a close and the Paralympics underway, there were many exciting stories to come out of this year’s events including those with a sports technology focus, yet none received as much media attention as 12-time Olympic medalist Ryan Lochte and his three USA Swimming teammates involvement in the gas station fiasco down in Brazil which came to light after a video was revealed catching them all in a cover up lie. Hope Solo was suspended by US Soccer from the women’s national team after critical remarks she made after a semifinals soccer loss to team Sweden in Rio...

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Mayweather + Boxing Fitness Franchises Use Immersive VR, Sports Tech and Workouts By Floyd

Mayweather Boxing + Fitness VR Workouts

Mayweather Boxing + Fitness is ready for franchisees, gym members and at-home exercisers worldwide to engage together and get fit using their cutting edge, global sports technology platform. The Sports Techie community blog chatted with James Williams, the Mayweather Boxing + Fitness CEO, about Floyd Mayweather’s legacy business as the world’s greatest boxer, if a 21- year and 50-0 career record has earned him the GOAT status as many fans, fighters, trainers and boxing experts, all agree on...

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Future of Sport Stadiums, IoT & Fan Experience Guide

The future of sports stadiums, the fan experience and athletic wearables are all hot sports tech topics. The Ohio University Athletic Administration program just published this Smart Stadium data visualization and shared it with the Sports Techie community blog for our readers and followers to use as a resource.

Pro Sports IoT in Smart Arenas

The sports enthusiast, sports techies and those looking to share innovative news about the future of sports, infrastructure and the fan experience are the target audience. Smart arenas and the Internet of Things (IoT) is a combination causing rapid changes in the industries of sports management, coaching and athletic training...

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NFLPA OneTeam Collective Invests in ByteCubed Labs to Enhance Mixed Reality Training and Fan Experiences

NFLPA OneTeam Collective and ByteCubed Labs Join Forces to Revolutionize the Fan Experience

Mixed reality specialists and lifelike experiences experts at ByteCubed Labs received investment from the NFL Players Association (NFLPA) and their accelerator, One-Team Collective, last month. This sports tech partnership centers on using the likeness of current NFL players like Tom Brady, Odell Beckham Jr. and the more than 2,000 current players, as well as augmented stadiums, within a suite of training products and analytical tools designed to take advantage of data, artificial intelligence (AI) and augmented reality (mixed reality) through advanced technologies tailored for players and coaching staffs...

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The Year Of The Gamer Is 2019

2019 Is The Year Of The Gamer

The Sports Techie community blog covers both gaming and traditional sports as if they are one. Data shows 65% of households own a device that is used to play video games. The popularity of gaming is growing, and it’s being fueled by strong business financials that have helped it become more mainstream than ever before. With these stats as a backdrop, here are a few trends to watch for in esports this year.

A Growing Awareness

Major multimedia companies like Disney and Comcast have already made large investments into esports. Expect more traditional media conglomerates to follow suit in 2019. The buy-in of traditional media outlets should help esports to become a bigger story outside of the niche circles it has grown up in...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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MLB Social Media Data Breakdown By MVPindex And 120 Sports

120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA

Chicago Cubs & Kris Bryant dominate Top Social Posts and Team Rankings Mariners’ Robinson Cano Most Valuable MLB Athlete on Social.

Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to measure metrics produced by MLB teams and each player throughout the 2016 season and offseason...

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Golf Channel Digital Deals In Japan Designed For Young Adults And Tokyo 2020

NBCUniversal Expands Golf Channel’s International Reach with Strategic Agreements in Japan.

Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...

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Adobe Digital Index Data on College Football Social Buzz

Adobe Digital Index Data on College Football Social Buzz - Sports Techie blog.

Adobe Digital Index Data on College Football Social Buzz – Sports Techie blog.

Adobe Digital Index Data on College Football Social Buzz

College football began play yesterday and the Sports Techie community blog chatted about the Adobe Digital Index (ADI) most social fan followed teams list, stats and insights with Joe Martin, Senior Analyst, Adobe Digital Index. Each online cheer or boo for a favorite team, coach and player is measured in this season’s preview as social engagement Big Data. Martin discussed Adobe Social calculations and the number of mentions, page likes, followers, and positive sentiment generated by blogs such as ours, and on Facebook, Twitter and Instagram, along with other high traffic, popular and niche social platforms...

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