Icon Source Partners With The Players’ Lounge For NFT NIL Endorsements


The fast growth and quick acceptance of NFT deals is the emerging space where Icon Source and The Players’ Lounge plan to focus their new partnership project to support collegiate athletes leveraging their name, image, and likeness as they grow and monetize NFT-supported endorsements. The Sports Techie community blog believes NFT NIL deals with NCAA athletes are already a key endorsement opportunity challenging more traditional sponsorship agreements. The cutting-edge collaboration calls for The Players’ Lounge to be part of Icon Source’s compliant infrastructure, as well providing access to the collegiate athletes in Icon’s portfolio. With this arrangement, The Players’ Lounge can execute plans to grow its digital community space across the USA. The recent debut launch of their site last month with 4,500 NFTs supporting University of Georgia athletes and fans, all sold out in less than four hours. The budding partners will continue building relationships currently in development at Louisiana State University, University of Texas, and Texas A&M, while expanding to more universities across the nation. The two leading platforms supporting collegiate NIL opportunities will utilize NFTs and NIL to broaden the college reach and unite fan bases.

Partnership Utilizes NFTs and NIL to Unite Fan Bases Across the Country

The Players’ Lounge

Offering an alternative to traditional athlete endorsements, The Players’ Lounge – created by former University of Georgia football players Ty Frix, Keith Marshall, Aaron Murray, and Trent Frix – launched early last month in support of current UGA football players, known as the DGD Mafia™, by offering 50% of all profits of NFTs sold of their digital canine likeness through the site.

DGD Mafia, A Digitally Generated Dog™ (DGDs) is a one-of-a-kind bulldog character built from a random combination of 10 traits such as fur color, eye and mouth expressions, and clothing/accessories. While every DGD™ is unique, some are more special than others. They are separated into 4 classes of rarity: common, rare, epic, and legendary which are denoted by an accompanying badge revealed after minting.

The first crew of 11 players signed on for the debut of the site in support of uniting former players, current players and fanbases. The hot NFT collectible trend resulted in all 4,500 limited edition tokens supporting UGA athletes and fans selling out in under four hours.

“After our hugely successful launch of The Players’ Lounge with UGA, we are excited to partner with Icon Source to take the program nationwide within its secure and proven platform. It is our mission to connect fans and athletes through NIL opportunities, and through the support of Icon Source, our NFT format offers seemingly unlimited possibilities for supporting this growing community,” said Keith Marshall, co-founder of The Players’ Lounge.

Icon Source

Icon Source is a digital marketplace that brings agents, athletes and brands together. Their affinity marketing through celebrity endorsements is an exclusive area now made accessible to companies looking to sponsor athletes, and athletes looking to become a sports icon.

“We are impressed with what The Players’ Lounge launched around the University of Georgia and are excited to help them scale their NFT project nationwide with a trusted solution that is integrated with compliance without any conflicts. We are relentless in unlocking more revenue for athletes and the NFT market, and the team at The Players’ Lounge has proven it is an absolute no-brainer when executed correctly,” said Chase Garrett, CEO of Icon Source.

The Denver-based startup is the only platform that provides brands of all sizes direct communication with agents, eliminating unnecessary intermediate steps to engage with a professional athlete. Its proprietary AI technology pairs athletes and brands based on social audience demographics.

Create a free account, here www.iconsource.com.

Sports Techie, Frix, Marshall, Murray, and Frix must be happy with the encouraging results of their one-month old, sports tech startup. DGD Mafia’s secondary market went live today, Feb 2, 2022, and the Marketplace opens at 8 p.m. EST tonight. Surf to The Players’ Lounge “Marketplace” to see which DGDs become available. The Launch Pack – Mint 1 for $199 is already sold out.

Icon Source and The Players’ Lounge NFT monetization of college athletes’ NIL rights is off to a grand start, especially after the Bulldogs defeated Alabama to win the Georgia their first college football championship in 41-years. Living in Atlanta, I can attest the GA faithful are cherishing the moment.

Contact The Players’ Lounge and Icon Source for additional details.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech