Fulham FC Introduces Oracle POS Tech To Craven Cottage And Fulham Pier

Oracle Simphony point of sale and Payments technology to help streamlinefood and beverage experiences at Craven Cottage and the new Fulham Pier destination

When London’s Original Football Club, Fulham Football Club (FFC), decided to name Oracle as the official point of sale (POS) and payments provider, the Fulham faithful fan experience at its home, Craven Cottage, entered a new age of food and beverage experiences at Craven Cottage stadium and the new Fulham Pier destination. The nostalgic stadium located along the River Thames has hosted matches since 1896. For the upcoming Premier League season, Fulham FC will install Craven Cottage and restaurants at its new riverside London entertainment destination, Fulham Pier with Oracle Simphony Cloud POS and Payments Cloud Service. The modern tech stack upgrade promises to deliver a better payment experience to visitors on match day or anytime during the year. Oracle Cloud is poised to assist the club and Fulham Pier with real-time data-driven insights to plan more efficiently and cater to the unique needs of its year-round visitors, be they football fans, casual diners, or gig and event-goers. The Sports Techie blog applauds this technology-driven strategic move as a commitment by Fulham FC to innovation while simultaneously future-proofing its operations, and also enhancing its reputation as a leader in sports, entertainment and hospitality. Oracle Cloud-based POS was built to support progressive brands like Fulham FC’s growth at scale.

“The implementation of Oracle’s cloud technology is the next step in transforming our properties into a premier London lifestyle destination,” said Darren Preston, chief operating officer, Fulham Football Club. “From unparalleled match day experiences, to laid-back, stylish places to gather, we are excited to provide our fans and guests with a seamless, modern ordering and payments experience that reduces queues and enables visitors to spend more time immersing themselves in the exciting atmosphere and activities throughout our venue.”

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Oracle Cloud POS At Craven Cottage

This fast-evolving cloud tech partnership aims to dramatically transform the fan and guest experience at Craven Cottage and the new Fulham Pier riverside entertainment destination, by leveraging Oracle Simphony Cloud POS and Payments Cloud Service to streamline hospitality operations, reduce queues, and provide real-time data-driven insights. This collaboration represents a major step forward in modernizing hospitality within the sports and entertainment industry.

Oracle’s cloud POS powers the most successful food and beverage venues across the globe, including quick-service chains, stadiums, and theme parks. With more than 200 integrations, offline mode, and 24/7 support, Simphony POS meets the needs of users with highly scalable and reliable POS technologies. This all-in-one POS system enables brands to optimize their online and in-house operations in real time from any device.

EDITORIAL USE ONLY No use with unauthorised audio, video, data, fixture lists, club/league logos or “live” services. Online in-match use limited to 120 images, no video emulation. No use in betting, games or single club/league/player publications. Mandatory Credit: Photo by Javier Garcia/Shutterstock (14715590di) Rowers on the River Thames near Craven Cottage Fulham v West Ham United, Premier League, Football, Craven Cottage, London, UK, 14 Sep 2024

Kicking Off A New Hospitality Era

The proprietary Oracle Restaurant solutions will deliver flexible configurations and contactless payments to meet the needs of each venue, from grab-and-go stadium concessions to handheld devices that enable servers at the pier’s upscale restaurants to deliver amazing table-side service. Fulham FC will also use Oracle Workstation 8 and Kitchen Display Systems to help control costs, limit waste, and fulfill orders from all channels efficiently.

Part of the bundle includes Simphony’s built-in analytics allowing club management more options to to better understand dining patterns, fan favorites, and inventory trends. A key feature will be the ability by the club to adjust as needed to reduce waste, cost, and consider elements such as real-time promotions that can move product while delighting guests.

“Fulham Football Club is leading the way in sports and entertainment, creating a world-class, year-round destination experience with Oracle’s modern ordering and payments solutions,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “By leveraging data insights across their venues, Fulham can continually adapt to the changing needs of their guests, delivering memorable outings that keep fans, local residents, and visitors coming back time and time again.”

Fulham FC Chairman Shahid Khan, owner of the Jacksonville Jaguars of the National Football League, purchased the Club in 2013. The Chairman’s vision for the New Riverside Stand has secured the Club’s future at Craven Cottage and increased the capacity to over 28,000 with the stand offering a range of exceptional hospitality. As a result of the development, Fulham Pier now provides a world-class destination on the banks of the River Thames to be enjoyed all year round.

To see the robust solutions in operation join Billy the Badger, along with Bekki Hill, Director of Technology at Fulham and Tim Brown, Group Vice President Solution Engineering, Food & Beverage at Oracle at the Oracle Restaurant Summit October 6-8, 2025 at Fulham Pier in London.

Oracle Simphony Cloud POS

Simphony POS is built to support a variety of businesses as it grows and scales with the necessary flexibility and security. Built on a cloud-based open API framework with more than 200 integration partners, Simphony POS gives users the freedom to tailor the platform to meet unique needs.

Simphony puts engaging, real-time information at the fingertips of both customers and staff. Ordering is intuitive; kitchen communication is instant; and updates to daily specials, menu details, and personalized promotions are automatically delivered to each touchpoint with ease.

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit www.oracle.com.

CRAVEN COTTAGE: ONE OF THE MOST TRADITIONAL STADIUMS IN LONDON, THE HOME OF FULHAM

Fulham Football Club Scores with Oracle Cloud

Men’s First Team

Marco Silva was appointed Head Coach in July 2021 ahead of the 2021/22 EFL Championship campaign and led the team to promotion to the Premier League in 2022. The Club completed the 2024/25 Premier League season in 11^th position to secure a fourth successive stay in the top-flight. Fulham FC Men’s First Team kick-off their 2025/26 campaign away at Brighton & Hove Albion on Saturday 16 August.

Women’s First Team

Fulham FC Women’s Team completed the 2025/26 campaign in the London and South-East Women’s Regional League as Champions amassing a league-record 62 points and completing the league season unbeaten. Head Coach, Steve Jaye, will be preparing his side for Tier 4 Women’s National League in 2025/26.

Sports Techie, I have been a Premier League fan since the 1970’s when our neighbor in Redmond, WA, Bobby Howe, a former West Ham United player, coached the Seattle Sounders in the old NASL. Moving down the street from Microsoft when the software company was one year old was a catalyst for becoming a sports tech expert.

Learning about Oracle Cloud POS being named as the official point of sale (POS) and payments provider for Fulham FCC and Fulham Pier is a real privilege I am grateful to be able to share with our global followers and readers.

I’ve never visited the UK but when I do, Craven Cottage and Fulham Pier on River Thames is now a bucket list priority to take in. I look forward to an order of chippy and a fresh pint while chatting with the server using the Oracle POS conversational ordering component to learn more about London’s oldest club and the new riverside entertainment destination.

Even if the Internet goes down, Oracle allows for local loading to keep the business operating. I also look forward to seeing how Oracle POS gift and loyalty is scaled for the Fulham faithful. Oracle’s open API architecture, Cloud security and Cloud ecosystem partners are other key features I see tremendous value in.

As a side note, in 2019, Oracle co-founder Larry Ellison and Sir Russell Coutts, launched SailGP.

I have no idea if Larry has met Shahid Khan, however, these two billionaires are now connected via this Oracle POS and Fulham FC deal.

One thing I do know is the Fulham faithful can look forward to an improved fan experience as a result of this collaboration when Manchester United plays Fulham FC on Saturday, August 24 at Craven Cottage.

Fulham Pier riverside entertainment district is sure to be lively for this compelling match as fans happily sing, Live by the river.

https://www.youtube.com/shorts/N5a_RmmCDtg

Cheers!

See you later sportstechie in Seattle, Atlanta and around the world!

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