Telemundo Redefines Hispanic Sports News & Entertainment With “El Pelotazo” To Premiere March 10
Telemundo will launch El Pelotazo, a new late-night sports show aimed for Hispanic fans in a build up to the 2026 FIFA World Cup. The fast-paced Spanish-language program begins airing on March 10 at midnight ET/PT. The unconventional format calls for seven days a week of programming hosted by three trusted Latino sport journalists, Verónica Rodríguez, Diego Arrioja and Pablo Mariño. The trio of high octane and experienced personalities will deliver breaking news, offer insights into popular stories, and provide analysis of trends across sports, using a concentration of sports entertainment designed to disrupt existing Hispanic sports telecasts. Look for special guests and a heavy dose of football/soccer content together with an element of fan engagement not seen before in live Latino sports shows. The Sports Techie community blog reflects back 41-years ago when “The George Michael Sports Machine” produced by NBC forever changed the way American fans consume sports, much like El Pelotazo plans to do for the Hispanic culture. Telemundo Deportes will broadcast the 2026 FIFA World Cup hosted by the United States, Mexico and Canada; the first-time the world’s most popular sport tournament will be co-hosted. Like a pelotazo—the powerful strike of a ball— this exciting new show will provide a must-watch build up to WC2026, while it will also covers more than soccer. Comcast, NBCUniversal and Telemundo are pushing Peacock sports content forward.
“We are proud to introduce El Pelotazo and offer our Hispanic audiences a new concept for sports entertainment—different from anything we’ve seen in Spanish-language television,” said Joaquin Duro, EVP, Sports, NBCUniversal Telemundo Enterprises. “With the growing influence of soccer in the U.S. and the pivotal role of the Latino community in the sports landscape, El Pelotazo will fill a void and become a must-watch, solidifying Telemundo as the go-to destination for sports coverage leading up to the 2026 FIFA World Cup.”
DYNAMIC HOSTS FOR A PERSONALITY-DRIVEN FORMAT
El Pelotazo will be hosted by an exciting trio of personalities: Verónica Rodríguez, Pablo Mariño, and Diego Arrioja, who bring their unique perspectives and high energy to the show. Together, they will cover the latest sports headlines from around the world, provide expert analysis, engage in lively debates and welcome special guests, including athletes and sports experts, to enhance and elevate the conversation.
- Verónica Rodríguez – knowledgeable and versatile Mexican sports journalist and anchor with more than 15 years of experience. A familiar face at Telemundo, Rodríguez serves as a host of Liga MX’s Chivas de Guadalajara pre- and post-game show, enhancing the network’s Liga MX offering with complete around the game coverage, analysis, special reports and exclusive interviews.
- Pablo Mariño – seasoned and insightful Argentine sports journalist with more than 25 years of experience in the industry. Mariño brings his deep sports knowledge and sharp analysis to the discussion having been a prominent voice in sports media serving as presenter and analyst for major networks in the U.S. and Latin America.
- Diego Arrioja – experienced and dynamic Mexican sports journalist with over 14 years in the industry. Arrioja’s career spans multiple major sporting events, including three FIFA World Cups, NFL Super Bowls, and UEFA Euro, among others.
BOLD LOOK TO MATCH THE ENERGY
The show will debut with a look and branding designed specifically for El Pelotazo with cutting-edge technology and multiple vibrant positions that mirror the energy of the show. The set combines a bold brand with high-quality production to enhance the viewing experience with innovative graphics and immersive storytelling elements designed specifically for El Pelotazo.
El Pelotazo is produced by Telemundo Deportes and will originate from its studio in Miami at Telemundo Center, a 500,000+ square-feet state-of-the-art production and broadcast facility second to none in the industry.
MULTIPLATFORM AND NATURALLY SOCIAL
El Pelotazo will extend beyond television with amplification of content, highlights and featured clips across social media platforms in real time and following its airing. In addition, due to its naturally social format, the show will integrate social media and encourage fan participation. Viewers can join the fun and follow the conversation on @TelemundoDeportes using #ElPelotazo and connect with the hosts @verolaguera, @diego__arrioja and @pablofmarino.
A NAME THAT SETS THE TONE
This unprecedented show will deliver high-energy sports coverage infused with captivating storytelling and insightful analysis, feature innovative sports highlights, unconventional perspectives, and interactive segments that engage fans in fresh and unexpected ways. Notable segments include:
- MINUTO DE FAMA: Celebrity guests share their passion for sports and discuss their favorite teams and moments.
- !SE BUSCA!: A nostalgic look at legendary sports figures, tracking where they are now and what life looks like after the game.
- MANO A MANO: Exclusive, never-before-heard stories from top athletes worldwide.
Sports Techie, Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo.
The George Michael Sports Machine and NBC revolutionized sports storytelling. Now, El Pelotazo and Telemundo will do the same for Hispanic sports viewers.
Get your digital devices and smart TVs ready for the March 10 debut of El Pelotazo.
See you later sportstechie in Seattle, Atlanta and around the world!
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