RFL New Media Strategy to Live-Stream Pay Per View “All-Tournament All-Access Pass” to a Global Audience of 300 Million Rugby Fans
What is the RFL? It is the World Rugby Football League, founded to establish America’s first professional major Rugby Sevens league timed to capitalize on America’s legal gambling markets as the first United States major sports league in over 50 years. This July, 15, 2023, the $1 million NYC Champion Sevens live from Red Bull Arena will showcase on ESPN, the U.S. and international broadcaster rights holder awardee, available to ESPN+ subscribers, along with ESPN international networks in Australia, New Zealand, Pacific Islands & Sub-Saharan Africa. This partnership is part of a new RFL media strategy to live-stream pay per view “All-Tournament All-Access Pass” to a global audience of 300 million rugby fans as part of the RFL’s multi-year expansion business goals. This RFL hosted event promises to promote the Olympic sport (since 2016) with multiple world rugby teams while offering major market franchises during the richest sevens championships in World Rugby history. Look for New Zealand, Australia, South Africa, Fiji, Ireland, Kenya and USA to compete for the World Rugby’s richest monetary prize over 8 riveting hours of 16 fast paced 14 minute Rugby Sevens games. To top off this announcement today, RFL founders and league office administrators recruited a management council consisting of North America’s leading finance, sports, entertainment and gaming experts to provide strategic support of the new league’s mission to become America’s next major league by producing world class sports content, distributing via an innovative live streaming media strategy and capitalizing on the legalization of online sports betting. The Sports Techie community blog welcomes the RFL as a sports tech evangelist with a bright future built on a popular sporting product, doable expansion strategies led by a team of decision makers and advisors, tailor made to ensure short term viability and long term success by delivering avid and casual fans an exciting, world-class live sports event and media experience.
“This is the right team, for the right league, at the right time.”
will be streaming NYC Sevens LIVE from New York City on July 15th! It will be available to ESPN+ subscribers, along with ESPN international networks in Australia, New Zealand, Pacific Islands & Sub-Saharan Africa https://nycsevens.com/PressReleases/
For more information on the RFL and to purchase premium tickets to the RFL’s July 15, 2023 NYC Champion Sevens, visit https://nycsevens.com/
RFL Business Plan
The RFL’s innovative “Smart Start” model will target 2024 expansion of two playoff tournaments in New York and Los Angeles, returning to Las Vegas for the RFL’s 2024 Champion Sevens, with the league’s three 2024 tournaments offering total increased world record prize money of $4 Million. In collaboration with USA Rugby and World Rugby, the RFL is committed to developing the league’s six-year growth by expanding into the top sixteen U.S. media markets, producing and distributing a range of sports, entertainment and gaming content, marketing initiatives, and grassroots programs aimed at growing, educating and exciting America and the world’s rugby fans and players.
FOUNDERS
RFL Founder & Commissioner William Tatham, Esq. first welcomed Co-Founders Deb Henretta and Sean Murray, forming the RFL’s Executive Committee. “The RFL couldn’t have dreamed of more strategic, passionate and forward thinking partners to help strategize and fuel the RFL’s growth. On behalf of the RFL, I can’t overstate my appreciation to have someone with Deb’s global stature and expertise to join me in this exciting quest to build America’s next major professional league.”
Echoing Tatham’s enthusiasm, Henretta said, “I’ve been a fan of Rugby Sevens since my son and daughter first played the sport in Singapore. Enjoying the Hong Kong Sevens many years running, I share William’s passion and belief that the new Olympic sport of Rugby Sevens is the ideal sport for today’s young demographic. I am also thrilled to support an effort that will add women into the mix in 2024 with World Rugby’s top women’s sevens teams playing for the richest prize ever paid in the world’s fast growing women’s game. The RFL is thrilled to be able to recognize and reward the world’s greatest rugby players, both men and women.”
LEAGUE OFFICE
The RFL’s New York based league office empowered with executing the league’s kick off $1 Million NYC Champion Sevens and guiding the league’s 2024 expansion, includes an executive team comprised of rugby, sports and entertainment leaders including:
- Ken Yaffe, chief executive and former NHL and World Cup of Hockey senior executive;
- Rob Cornelius operations chief who led the record breaking Las Vegas USA Sevens to 80,000 in attendance;
- Sean Verity, executive producer and sports media strategist formerly working with Google, BT Sport, BBC and Sky Sports;
- Terry Sands, tournament director and world rugby veteran and playing chairman of the renowned Samurai Sevens;
- Jason Mitchell, league controller and corporate financing and venture capital strategist;
- Alex Bryans, league operations.
MANAGEMENT COUNCIL
The RFL Management Council’s mission is to provide the RFL strategic advice on key league matters including sports excellence on the field, to league expansion off the field, to franchise ownership.
Chief executive Yaffe then introduced the RFL Management Council, chaired by league President Kevin Wynne, head of the RFL’s New Media Pay Per View operation and former executive with Madison Square Garden, IMG and Don King Productions, Council members include:
- Cary Kaplan,CEO of Toronto’s Cosmos Sports & Entertainment, will oversee RFL franchise sales and after guiding the 2023 HSBC Vancouver Sevens to 66,000 tickets sold, will help sell out the NYC Champion Sevens’ 25,000 seat Red Bull Arena;
- Mike Friday, World Rugby leader and current Head Coach and Technical Head of USA Rugby’s Olympic Sevens team, leading the young USAR Sevens team to a World Rugby HSBC Sevens ranking of 8th in the world;
- Eli Combs, Managing Partner of Axis Global Advisory, who has personally raised over $3.5 billion from capital sources globally as a senior member of 3 of the “Hedge Fund 100” largest hedge funds;
- Mark Fischer, Managing Director of Fischer Sports & Entertainment, personally establishing both UFC and the NBA in Asia, building NBA Asia from a two man operation into a valuation of $2.3 billion;
- Robert Malandro, Managing Partner of Whitecap Sports Group, with over 25 years of experience with UBS and AXA, MLB and NHL franchise relations, now focusing on -sports and major league sports franchises;
- Marc Wilson, Founder of Sports Tech Canada and Sports Venture Advisors, who has advised on and sold franchises throughout North American while supporting the sports technology industry;
- Kenneth White, Vice President of Integrity for Don Best Sports, champion handicapper and founder of Las Vegas Sports Consultants, will help make the RFL’s gaming friendly Race Track Rugby a first in American professional sports;
RFL Commissioner Tatham concluded, “I’m honored to partner with, and confident the RFL’s world class executive team led by Ken Yaffe will successfully execute the RFL’s kick off July 15th NYC Champion Sevens on the field, in the stadium and to millions of pay per view buyers around the world. As important, the RFL Management Council’s expansive experience provides strategic leadership needed to guide the league through its strategic 2024 – 2028 playoff and regular season expansion, ultimately creating a 16 tournament regular season in 16 major U.S. media markets, offering top World Rugby Union teams a world record $73 Million over the RFL’s six year build out.”
RFL NYC Sevens
WORLD CLASS RUGBY
The best international men’s teams compete on the greatest stage for $1 Million.
LIVE MUSIC & FOOD
Expect incredible entertainment, including the best DJ’s, spectacular food and drink, and more!
FAN ENGAGEMENT
Get closer to players than ever before, take part in stadium competitions and fancy dress.
Sports Techie, rugby is like the sport of cricket or F-1 to the majority of American sports fan. We know about it but most Americans fail to realize how large in scope these sports are worldwide.
The upcoming Rugby World Cup runs from September 8 to October 28 in France.
Sevens is like arena football or indoor soccer in that the pace is quicker than a 15 person match even though both are played on a standard sized rugby union field. With only seven players to cover all that ground, scoring is easier with higher tallies.
Head to New York City or watch on ESPN+ come July 15 in Harrison, New Jersey at Red Bull Arena to engage with this richest prize in the sport’s brief history.
Interested and qualified franchise owners are wanted by the RFL.
See you later sportstechie in Seattle, Atlanta and around the world!
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