trivago Welcomes Global Icon Jürgen Klopp as Brand Ambassador in New AI-Powered Marketing Campaign
Trivago, the trusted platform for travelers making savvy choices, today announced Red Bull’s head of global soccer, Jürgen Klopp, as Brand Ambassador. The leading global hotel search platform partnered with Klopp, a world-renounced football coach and charismatic personality, to provide a face to the brand’s next AI-powered, global marketing campaign. The business arrangements middleman was sports marketing agency SPORTFIVE as part of a collaboration with Project MJK. The former Liverpool manager in the Premier League is well regarded as a blend of authentic, positive and credible personalities, as well as a provider of some famous quotes, matching the brand values trivago aims to pitch to travel consumers now and the near future. Klopp’s engaging and trustworthy persona met the qualities comprehensive testing and analysis required and was used to carefully determine his fit with trivago’s audience. His results surpassed that of other potential candidates, making him an ideal ambassador for the travel brand. Red Bull co-founder, Dietrich Mateschitz, had a similar synergy leading to Kloop’s hiring at Red Bull to lead his small but successful, and in ways, innovative, international soccer empire into its next growth phases, before he died of pancreatic cancer.
“We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for,” says Johannes Thomas, CEO of trivago. “Incorporating Jürgen into our campaign marks a significant step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be at the top of traveler’s minds when they are searching for a hotel.”
AI Marketing
The campaign will kick off with a master spot recorded in English, which can then be localized into different languages using advanced AI technology. This approach builds on trivago’s pioneering efforts in AI-driven marketing, first introduced in their brand campaign last year. Leveraging AI not only amplifies the global reach of the campaign but also ensures cultural relevance and resonance with local audiences.
Klopp expressed his enthusiasm about the collaboration, stating, “I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient greatly resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”
The marketing campaign around Jürgen Klopp will be rolled out in phases, beginning in key markets such as the US and Canada towards the end of the year and expanding to further countries over time. Known for his connection to soccer fans across the world, Klopp’s influence will be instrumental in driving trivago’s message home.
As trivago embarks on this exciting new journey, the company reaffirms its commitment to investing in long-term growth through its global brand campaigns and thoughtful evolution as the continued preferred platform for travelers making wise hotel choices.
Sports Techie, there was talk that the U.S. Men’s National Team and Team England were both interested in hiring Klopp as their new Manager until he publicly said he was not interested in these vacant opportunities.
Instead, he enjoys running Red Bull soccer and thanks to the partnership work provided by SPORTFIVE, is the new Brand Ambassador for trivago as they launch a new AI-powered, global marketing campaign.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
Remember that next time you are traveling and need to book the right hotel.
Tell trivago kindred spirit Kloop sent you.
See you later sportstechie in Seattle, Atlanta and around the world!
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