TikTok and SportsManias New NFLPA AR Stickers App For Super Bowl Fans

SportsManias and TikTok are ready for the Big Game on Sunday with an official Augmented Reality (AR) Stickers technology partnership aimed to engage the 500 monthly active users of the Chinese tech company. TikTok is owned by ByteDance and is also called Douyin in China. Their media app was designed to create and share short videos across their international community in a Vine type of environment. TikTok’s first two AR Stickers released on Friday with the newest NFL Player Stickers releasing throughout Super Bowl week here in Atlanta. The Sports Techie community blog interviewed SportsManias, the leading provider of animated sports emojis, back in 2013. SportsManias has ranked as the #1 top sports app in the App Store on Super Bowl Sunday while TikTok has become the leading platform for short-form mobile video. TikTok’s 3D AR animated stickers created by SportsManias features touchdown celebrations from top players.
The SB LIII fan experience has never been more digital than 2019.

NFLPA AR Stickers

These custom NFL Player AR Stickers are available because of the NFL Players Inc licensing and marketing partnership with Sportsmanias.  Each NFL, Patriots and Rams fan can insert an AR Sticker in their TikTok videos. These are considered the first officially licensed NFL player Augmented Reality (AR) stickers. This new business relationship and the resulting unique products are poised to take over Super Bowl 53.

Look for pro football players to share their AR Stickers using TikTok then sharing the entire video clip across social media networks, in this case it may be part of a bigger sport story.

“TikTok is continuously evolving creative tools and product offers like AR objects, special effects, stickers, filters and more to provide creators with easy-to-use editing tools that empower creativity within our community,” said Michael Modon, Global Business Development at TikTok. “These new AR Stickers featuring NFL players will help creators and fans of the game express themselves and share their content around one of the largest watched sporting events. We look forward to the creative works that come from TikTok’s community, including the NFL players who are new to our platform.”

TikTok

In this day and age of Next Gen stats, personal branding and team messaging, TikTok’s aim is to involve cutting edge and fresh player content with the ultimate goal of keeping the engaged audience coming back for more of the animated AR Stickers collection as they launch throughout a given sports season all year.

The TikTok mission is to capture and present the world’s creativity, knowledge and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world.

SportsManias

Besides cornering the market on animated emoji’s, SportsManias is also known or their real-time app updates for team and fantasy sports news. They are a licensed partner of the NFLPA and were named the NFLPA’s 2017 Licensee of the Year for Best Digital Breakout Product.

Each AR Sticker or emoji help with the promotion of players to their thirsty fan using a signature move, personal dance style and choreographed touchdown celebration.

“These AR Stickers are going to bring fans’ favorite players right into TikTok users’ videos in a way that is really exciting. TikTok and SportsManias are taking the AR trend to another level for fans by creating the world’s only animated AR Stickers of NFL Players, giving them a new way to talk trash and spread their passion during the Playoffs”, said Vicente Fernandez, CEO and Co-Founder of SportsManias. “Our NFLPA partnership leverages innovation of group player rights in mobile messaging, and our TikTok partnership reaches a massive audience with its vastly popular platform.”

Sports Techie, this fan experience news from Los Angeles is exciting for fans all over the world.

With professional football fandom peaking during the playoffs and leading up to the Super Bowl, SportsManias’ NFLPA-licensed 3D AR stickers, which includes many fan favorite players, brings yet another distinctive element to TikTok’s ever-growing sports category and audience.

Will this digital entertainment appeal to the millions of NFL fans in China?

Download the app and find out yourself.

Go Rams!

See ya later sportstechie in Seattle, Atlanta and around the world!

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