Ticketmaster Signs With MSE As Founding Partner To Personalize Fan Experience At Upgraded Next-Gen D.C. Arena

**Monumental Sports & Entertainment and Ticketmaster Announce Founding Partnership to Redefine the Fan Experience at MSE’s Next-Generation Arena**

Industry-leading ticketing partner to power innovative, seamless fan journey across Capitals, Wizards, Mystics, and other world-class events at downtown D.C. arena with advanced technology, personalization, and media integration

Monumental Sports & Entertainment (MSE) has named Ticketmaster as the third founding partner set to recreate the fan experience for fans of the NHL’s Washington Capitals, NBA’s Washington Wizards, and WNBA’s Washington Mystics at its state-of-the-art, next-generation arena. The global leader in ticketing technology and live event experiences signed a strategic, multiyear partnership with MSE augmenting their long-standing business relationship with a renewed focus of transforming the heart of the nation’s capital from street to seat, using innovation and fan-centric design combined with the best-in-class platform and emerging ticketing technologies. The result will be tech-driven reset of the journey and experience fans undergo at live sports and entertainment while visiting revitalized downtown D.C. and the enhanced arena. MSE and Ticketmaster are poised to deliver each fan a more frictionless, hyper-personalized, and digitally enhanced experience promising to set worldwide arena operations and guest engagement standards. The Sports Techie community blog shares today’s announcement as a part of Phase One of construction as it is being finalized on the next-generation arena, a project central to MSE’s broader efforts to revitalize downtown Washington, D.C. and position the District as a global sports and entertainment capital.

“This is a transformational partnership that accelerates our shared vision for the arena of the future,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “With Ticketmaster as a Founding Partner, we’re not only bringing cutting-edge ticketing technology to our fans, but we’re also ensuring a smarter, safer, and more customized journey—from entering the building to enjoying every moment inside it. We are proud to partner with a company so deeply aligned with our mission to revitalize downtown D.C. and deliver unforgettable experiences at every touchpoint.”

Industry-leading ticketing partner to power innovative, seamless fan journey across Capitals, Wizards, Mystics, and other world-class events at downtown D.C. arena with advanced technology, personalization, and media integration

Ticketmaster Sets D.C. Fan Experience Tech Standard

Look for this evolving partnership to play a featured role in the ongoing $800 million+, multi-phase transformation of MSE’s next-generation arena. The new agreement calls for Ticketmaster to be further embedded across MSE’s fully integrated ecosystem, spanning programming across MSE’s teams, integrations in the brand-new arena, and a media and broadcast presence through Monumental Sports Network (MNMT). Additionally, Ticketmaster is to be incorporated into the design, technology stack, and fan experience strategy of one of the most advanced sports and entertainment venues in the country.

“As MSE reimagines the in-venue experience through innovative infrastructure, immersive content and transformative technology, Ticketmaster is excited to support this new era of live entertainment where fans come first and experiences come alive,” said Marla Ostroff, Managing Director of North America at Ticketmaster. “We’re proud to work alongside MSE and local partners and leaders to make every visit unforgettable and keep D.C. at the heart of live entertainment.”

Unique fan journeys will be powered by Ticketmaster’s across a variety of MSE’s professional sport teams with the ability to create immersive, seamless experiences for guests attending concerts, family shows, and special events at Capital One Arena and other MSE venues. The new contract ensures Ticketmaster will gain powerful MNMT brand visibility and storytelling opportunities throughout one of the nation’s leading regional sports media platforms. The founding partnership status is will focus on enhancing broadcasts, in-arena content, digital platforms, and original programming, as well as dynamic engagement with fans throughout the current MSE portfolio and into the future.

A key highlight of Ticketmaster’s expanded role is an enhanced brand presence throughout the transformed arena, enabling the like-minded organizations to come together and create a fully integrated strategic partnership designed to assist with shaping the future of live entertainment in transforming downtown D.C. and at the advanced smart arena.

The global ticket leader will continue to embed with MSE’s technology, operations, and media platforms. This impactful collaboration goes beyond just access; it now becomes a core driving force of innovation and one-of-a-kind guest experience during the new arena’s rollout. Ticketmaster joins United Airlines and Vanda Pharmaceuticals as the third Founding Partner in MSE’s disruptive arena transformation initiative — a significant investment that with a greater good goal to revitalize downtown Washington, D.C., attract millions of visitors annually, and elevate the District as the global sports and entertainment destination.

MSE is taking a virtual 360-degree approach to reimagining the fan experience, with a primary focus on cutting-edge technology, immersive design, and community impact — while creating a high-tech, high-touch venue built to inspire millions of annual visitors for the next 25 years.

Sports Techie, Cisco Command Center is set to power MSE’s new high-tech arena as part of the innovation partnership.

Together with the newly announced Ticketmaster and MSE arrangement, these budding business partnerships will disrupt the arena transformation initiative for both the revisited downtown D.C. area and the updated arena, transforming each into tech-centric, fan experience focused, destination and facility icons on a global scale.

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