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How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, y...

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Jeff Gordon Goes Undercover in #TestDrive2

Jeff Gordon Goes Undercover in #TestDrive2

Jeff Gordon Goes Undercover in #TestDrive2

The Sports Techie community blog may recall that last year Jeff Gordon went undercover in a Chevy Camaro to surprise an unsuspecting car salesman with an impromptu “race” in the test car. It is hilarious how Gordon uses the Pepsi Max Can Cam and Glasses Cam to entertain nearly 41 million YouTube views since last March.

Travis will never question Jeff’s driving skills or the credibility of a Pepsi MAX Test Drive again

Travis will never question Jeff’s driving skills or the credibility of a Pepsi MAX Test Drive again

Pepsi MAX Test Drive 2
Well, Jeff is back at it, this time with higher stakes, and Pepsi MAX thought our blog readers would enjoy the zero calorie clip:

Pepsi MAX & Jeff Gordon Present: “Test Drive 2”

While last year’s video was very popular with fans what question...

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Brain Injuries and Extreme Sports?

Brain Injuries and Extreme Sports?

Brain Injuries and Extreme Sports?

The appeal of extreme sports is in the adrenaline rush the athlete feels while engaged in the activity. The inherent danger involved, combined with the athlete’s requirement to push their body beyond its perceived limits, makes sports such as base jumping and free climbing a draw for millions of thrill seekers. Unfortunately, those who choose to participate in extreme sports often pay a higher price than other athletes. Injuries suffered by extreme sports athletes are often more severe and, as is the case with brain injuries, can sometimes lead to permanent disability.

In 2009, there were nearly 447,000 people treated in emergency rooms for sports-related head injuries, up 95,000 from the year prior...

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