snowmobile tagged posts

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical - Sports Techie blog

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical – Sports Techie blog

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical

Vision Critical launched Sports Fan Council today, a customer intelligence platform, SaaS in the clouds that captures fan insight. Current Vision Critical clients include, the New York Knicks and Toronto Raptors of the NBA, New York Rangers and Toronto Maple Leafs of the NHL in addition to their international champion user, the Australian Football League (AFL)...

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How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, y...

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Brain Injuries and Extreme Sports?

Brain Injuries and Extreme Sports?

Brain Injuries and Extreme Sports?

The appeal of extreme sports is in the adrenaline rush the athlete feels while engaged in the activity. The inherent danger involved, combined with the athlete’s requirement to push their body beyond its perceived limits, makes sports such as base jumping and free climbing a draw for millions of thrill seekers. Unfortunately, those who choose to participate in extreme sports often pay a higher price than other athletes. Injuries suffered by extreme sports athletes are often more severe and, as is the case with brain injuries, can sometimes lead to permanent disability.

In 2009, there were nearly 447,000 people treated in emergency rooms for sports-related head injuries, up 95,000 from the year prior...

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How the Ski Industry Affects the Environment

How the Ski Industry Affects the Environment

How the Ski Industry Affects the Environment

Nearly 96 percent of consumers have a positive image of companies that participate in cause marketing, reports research group Cone/Echo. How does this affect ski and other sports enthusiasts? Providing inexpensive products and services isn’t enough in today’s consumer-savvy market. In addition to demanding products that add value and make life easier, consumers want to know the companies they do business with are socially responsible. Ethics, environmental sustainability, charity, and benevolence all factor into consumer behavior, and this translates to the sports world, as well.

Skiing into Consumption

As customers are shopping more prudently by using energy comparison shopping sites such as www.justenergy.com, by clipping coupons, and by sho...

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