Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical
Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical Vision Critical launched Sports Fan Council today, a customer intelligence platform, SaaS in the clouds that captures fan insight. Current Vision Critical clients include, the New York Knicks and Toronto Raptors of the NBA, New York Rangers and Toronto Maple Leafs of the NHL in addition […]
How Action Sports Can Help Your Brand
How Action Sports Can Help Your Brand Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking […]
Brain Injuries and Extreme Sports?
The appeal of extreme sports is in the adrenaline rush the athlete feels while engaged in the activity. The inherent danger involved, combined with the athlete’s requirement to push their body beyond its perceived limits, makes sports such as base jumping and free climbing a draw for millions of thrill seekers. Unfortunately, those who choose […]
How the Ski Industry Affects the Environment
Nearly 96 percent of consumers have a positive image of companies that participate in cause marketing, reports research group Cone/Echo. How does this affect ski and other sports enthusiasts? Providing inexpensive products and services isn’t enough in today’s consumer-savvy market. In addition to demanding products that add value and make life easier, consumers want to […]