La Liga tagged posts

KORE Software Lands Serent Capital Investment

Serent Capital Invests in KORE Software, Business Management Software Leader for Sports and Entertainment

Serent Capital Invests in KORE Software, the Industry Leader in Business Management Software for Sports and Entertainment

Once bootstrapped KORE Software in New York received investment from Serent Capital to help grow their company in the sports and entertainment industries two weeks ago. KORE has more than 100 professional sports teams using their business management software with 60 pre-built integrations because they’ve developed a market dominating software as a service solution that address their customers’ needs...

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Video Streaming Platforms Offer OTT Savings Versus Cable TV Costs

Cut The Cord Because OTT Technology Saves Streaming Sports Costs

Cut The Cord Because OTT Technology Saves Streaming Sports Costs

Cutting the cord is like swimming or riding a bike solo for the first time, you simply have to plunge in when the time calls for saying good-bye to traditional cable television or satellite pay-TV commitments and go for it. In my case, paying for Comcast Xfinity TV services here in Atlanta is over for now and I’ve entered the world of OTT (over-the-top) to stream content with a Roku TV device and other video streaming platforms and applications...

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Is The English Premier League the Best Soccer League in the World? – Sports Techie blog.

Is The English Premier League the Best Soccer League in the World?

There is a regular argument in soccer or football as they call it in England, as to which league is the best. Now there are different factors to consider in this argument, so it is necessary to look at the debate for different angles. Does ‘the best’ mean most watched? Or highest revenue? Or best players? The Sports Techie community blog knows the answer is not an exact science, rather an opinion. Let’s take a deeper look and drill down into the different areas:

The signing fees of football players has rocketed in recent years and this year saw Neymar sign for PSG from Barcelona for an astronomical €222m.

Best players

The bigges...

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Groupon Coupon For The Sports Techie Community Blog

Groupon Coupons is a partnership between Groupon and over 9,000 national retailers with the aim of passing savings along to customers.

Groupon Coupon was designed to change the way consumers shop and help national retailers sell, market and brand to eager people looking for savings at the click of a button. By providing more than 82,000 free online coupons from in excess of 9,000 partnered companies and over 12,000 stores, Groupon has struck a digital cord with customers and partners alike by reducing inventory through sales and promotions. Thousands of promo codes and printable coupons are available as well as exclusive deals for the Sports Techie community blog readers and followers from a variety of well-known to up-and-coming brands...

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EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 2018/19 season, EA Sports enjoys an expanded partnership involving on...

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Tech Meets Soccer: Could VAR Change the Game Forever?

Tech Meets Soccer: Could VAR Change the Game Forever?

IFAB (International Football Association Board) approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee.

Within the last year, IFAB (International Football Association Board) have approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee, a move which could potentially change the game forever. The Sports Techie community blog is in agreement with this game-changing decision towards the inclusion of more technologies to help get calls right...

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It’s about Time we Let Technology Tell the Truth in Football

I can still remember that gloomy afternoon when England lost to Germany in the 2010 World Cup, I had just launched the Sports Techie community blog. Surely that Lampard shot was over the line!  There’s plenty more stories where that comes from, though that Geoff Hurst shot in the 1966 World Cup Final was miles over the line, wasn’t it?

It took the world of football until 2012 to finally agree on introducing goal-line technology and not a moment too soon. Finally we do have the goal-line technology that answers the question of whether a goal is indeed a goal or not.  About time too I hear you screaming “and why has it taken so long?”

Hawk-Eye goal-line technology uses cameras

Changing History

We may well jest about that Geoff Hurst goal in 1966  (the year I was born) but it’s not t...

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A Brief History of Technology in Sports

Since its appearance, technology has strived to intermingle with almost every area of human life. And even when you thought that was impossible, it did the same with sports. Sports fans were a bit frustrated at first, thinking that tech specialists would interrupt or even slow the game down. The Sports Techie community blog has championed sports tech for the past six years but really going on more than twenty years when you count my career.

The troublesome goals and seemingly equal race times, however, were much more irritating. Hence, sports technology became widely accepted soon after its first appearance. For betting enthusiasts, in particular, it managed to provide indisputable results, without giving them the opportunity to blame it on the betting services, such as NJ Casinos and many...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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The Fan Experience Hijacking of Fan Engagement.

ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand awareness while setting up and participating in meetings with the Fortune 100, professional and college sports organizations, global technology companies, and investors. Last month, my colleagues attended the 2016 Fanalyse European Summit for Fan Engagement and Fan Experience at the Principality Stadium in Cardiff, Wales...

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