La Liga tagged posts

Groupon Coupon For The Sports Techie Community Blog

Groupon Coupons is a partnership between Groupon and over 9,000 national retailers with the aim of passing savings along to customers.

Groupon Coupon was designed to change the way consumers shop and help national retailers sell, market and brand to eager people looking for savings at the click of a button. By providing more than 82,000 free online coupons from in excess of 9,000 partnered companies and over 12,000 stores, Groupon has struck a digital cord with customers and partners alike by reducing inventory through sales and promotions...

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EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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Tech Meets Soccer: Could VAR Change the Game Forever?

Tech Meets Soccer: Could VAR Change the Game Forever?

IFAB (International Football Association Board) approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee.

Within the last year, IFAB (International Football Association Board) have approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee, a move which could potentially change the game forever. The Sports Techie community blog is in agreement with this game-changing decision towards the inclusion of more technologies to help get calls right...

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It’s about Time we Let Technology Tell the Truth in Football

I can still remember that gloomy afternoon when England lost to Germany in the 2010 World Cup, I had just launched the Sports Techie community blog. Surely that Lampard shot was over the line!  There’s plenty more stories where that comes from, though that Geoff Hurst shot in the 1966 World Cup Final was miles over the line, wasn’t it?

It took the world of football until 2012 to finally agree on introducing goal-line technology and not a moment too soon. Finally we do have the goal-line technology that answers the question of whether a goal is indeed a goal or not.  About time too I hear you screaming “and why has it taken so long?”

Hawk-Eye goal-line technology uses cameras

Changing History

We may well jest about that Geoff Hurst goal in 1966  (the year I was born) but it’s not t...

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A Brief History of Technology in Sports

Since its appearance, technology has strived to intermingle with almost every area of human life. And even when you thought that was impossible, it did the same with sports. Sports fans were a bit frustrated at first, thinking that tech specialists would interrupt or even slow the game down. The Sports Techie community blog has championed sports tech for the past six years but really going on more than twenty years when you count my career.

The troublesome goals and seemingly equal race times, however, were much more irritating. Hence, sports technology became widely accepted soon after its first appearance. For betting enthusiasts, in particular, it managed to provide indisputable results, without giving them the opportunity to blame it on the betting services, such as NJ Casinos and many...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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The Fan Experience Hijacking of Fan Engagement.

ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand awareness while setting up and participating in meetings with the Fortune 100, professional and college sports organizations, global technology companies, and investors. Last month, my colleagues attended the 2016 Fanalyse European Summit for Fan Engagement and Fan Experience at the Principality Stadium in Cardiff, Wales...

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beIN SPORTS LAUNCHES NEW APPS FOR ON-THE-GO SPORTS FANS IN CANADA.

beIN SPORTS Apps Now Available For Fans In Canada - Sports Techie blog.

beIN SPORTS Apps Now Available For Fans In Canada – Sports Techie blog.

New beIN SPORTS apps just launched across Canada bringing the global sport network’s content directly to Canadian fans. The beIN SPORTS and beIN SPORTS CONNECT mobile apps are free to download in English and Spanish for iOS and Android devices. Fans can access premium beIN content, exclusive videos, real-time scores, highlights, stats, and news, wherever they are, whenever is convenient, thanks to their innovative mobile technology. The exclusive content and live streaming service via the network is delivered in real-time throughout the country...

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SPORTEL Monaco And Deltatre Digital Sports StartUp Competition

Entry is still open for the 2016 SPORTEL StartUp Competition in association with deltatre.

SPORTEL is accepting entries for the their international startup competition entered its third year in Monaco presented by deltatre,

SPORTEL is accepting entries for the their international startup competition entered its third year in Monaco presented by deltatre,

SPORTEL is accepting entries for the their international startup competition entered its third year in Monaco. Only startups with products already in the market and with an active user base, primarily centered in the professional sport industry focused on fan engagement, sport enhancement or sports management, will be accepted. The Sports Techie community blog wrote about last year’s business pitch event via an exclusive SPORTEL blog...

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NeuLion Powers Eleven Sports Network Digital Video Content

NeuLion's next-generation platform for the delivery of high-quality live and on-demand video.

NeuLion’s next-generation platform for the delivery of high-quality live and on-demand video.

NeuLion and Eleven Sports Network today announced a new digital service partnership for sports fans spanning Belgium, Luxembourg and Poland, Singapore and Taiwan. ELEVEN SPORTS NETWORK is a brand new global sports network dedicated to delivering world-class international and domestic sports and lifestyle entertainment. The business agreement between NeuLion, the leading product and service provider in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet enabled devices, and Eleven Sports, creates a top-class new digital service offering...

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