freefall tagged posts

How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, y...

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Red Bull Stratos LiveJump is smart sports business

Red Bull Stratos freefall is an epic Sports Techie moment

The Mission to the Edge of Space

The Mission to the Edge of Space world record supersonic freefall by Felix Baumgartner and the Red Bull Stratos team that broke the sound barrier is an instant Sports Techie Hall of Fame moment that tallied approximately $63 Million in sports business sponsor value for his record leap of faith from 128,097 feet. Over eight million global viewers gathered together around screens to watch Red Bull and their partners give Felix the wings needed to make this sports technology centric record.

Red Bull Startos supersonic freefall jump by Felix Baumgartner

Red Bull Stratos: http://www.redbullstratos.com/.

According to Red Bull, “Baumgartner ...

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