Tag: freefall
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How Action Sports Can Help Your Brand
How Action Sports Can Help Your Brand Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking…
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Red Bull Stratos LiveJump is smart sports business
The Mission to the Edge of Space The Mission to the Edge of Space world record supersonic freefall by Felix Baumgartner and the Red Bull Stratos team that broke the sound barrier is an instant Sports Techie Hall of Fame moment that tallied approximately $63 Million in sports business sponsor value for his record leap…