endorser tagged posts

McIlroy Still Hopeful Following a Strong British Masters Showing

Rory McIlroy will be hoping that his convincing performance at Northumberland’s Close Club is enough to show Ryder Cup selectors that his best form isn’t behind him.

After a winless season that has seen the Northern Irishman missing cuts left, right and center, Rory McIlroy put on one of his most impressive performances of the season last week at the British Masters, finishing second only behind fellow Irishman Paul Dunne. McIlroy will be hoping that his convincing performance at Northumberland’s Close Club is enough to show Ryder Cup selectors that his best form isn’t behind him and he has recently admitted that he is now essentially competing to stay in line for selection at next year’s tournament...

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MLB Social Media Data Breakdown By MVPindex And 120 Sports

120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA

Chicago Cubs & Kris Bryant dominate Top Social Posts and Team Rankings Mariners’ Robinson Cano Most Valuable MLB Athlete on Social.

Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to measure metrics produced by MLB teams and each player throughout the 2016 season and offseason...

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Golf Channel Digital Deals In Japan Designed For Young Adults And Tokyo 2020

NBCUniversal Expands Golf Channel’s International Reach with Strategic Agreements in Japan.

Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...

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Ohio University Online Master in Coaching Education infographic: The Evolving Modern Professional Athlete.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

With the Rio 2016 Olympics at a close and the Paralympics underway, there were many exciting stories to come out of this year’s events including those with a sports technology focus, yet none received as much media attention as 12-time Olympic medalist Ryan Lochte and his three USA Swimming teammates involvement in the gas station fiasco down in Brazil which came to light after a video was revealed catching them all in a cover up lie. Hope Solo was suspended by US Soccer from the women’s national team after critical remarks she made after a semifinals soccer loss to team Sweden in Rio...

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ELEAGUE eSports Championship Broadcasting On TBS, Live Streaming On Twitter

ELEAGUE Season One Championship Set For This Afternoon – Fnatic vs. Virtus.pro – at 4 p.m. ET with Full Coverage on TBS and on Twitter.

ELEAGUE Season One Championship Set For This Afternoon – Fnatic vs. Virtus.pro – at 4 p.m. ET with Full Coverage on TBS and on Twitter.

ELEAGUE eSports championship featuring pro video gamers playing Valve’s popular Counter-Strike: Global Offensive game will broadcast today on TBS thanks to the sports tech collaboration between Turner and WME | IMG showcasing one of the world’s fastest growing sports, mainly watched by millennial and generation Z viewers, as well as Gen X old schooler’s like me and some of you. The Sports Techie community blog is excited to let our readers and social media followers know more about the culmination of season one of the professional eSports organization with a tense and entertaining matchup between Fnatic vs. Virtus...

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Hexoskin Smart Shirts Available At Best Buy For Canada Day

Hexoskin Smart Shirts Available At Best Buy For Canada Day - #SportsTechie blog,

Hexoskin Smart Shirts Available At Best Buy For Canada Day – #SportsTechie blog,

Hexoskin Smart Shirts Available At Best Buy For Canada Day

Best Buy is ready for Canada Day with the availability of the Hexoskin smart shirt for purchase. The recent Hexoskin Apple Watch update allows for recorded real-time body metrics compiled by the smart garment sensors to wirelessly transmit feedback to the smartwatch complete with scientific grade data delivered to your wrist screen. Signing up elite athlete superusers and telling their ultimate fitness tracker stories is a new Hexoskin marketing campaign. The Sports Techie blog community readers and followers might be familiar with Hexoskin from our previous blogs you can link to here, Hexoskin. This pioneering Canadian sports technology company’s inv...

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Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon

Novak Djokovic and Serena Williams are the most socially marketable tennis players.

Novak Djokovic and Serena Williams are the most socially marketable tennis players.

Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon

Adobe Digital Index Wimbledon 2015 analytics say Novak Djokovic and Serena Williams are the top socially marketable tennis players making them the most likely male or female professional tennis players to sign with a sports-related endorser. ADI used a data sample from five million social media mentions to gauge what is causing the majority of fan engagement “buzz” between the four major tournaments, trending topics and measurement of the top 20 ranked tennis players. The Sports Techie community blog chatted with Joe Martin, Manager, Adobe Digital Index, about the event findings and methodology...

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USWNT Player Wears Unequal Halo Headgear During Women’s World Cup

USWNT Player Wears Unequal Halo Headgear During Women’s World Cup - Sports Techie blog.

USWNT Player Wears Unequal Halo Headgear During Women’s World Cup – Sports Techie blog.

USWNT Player Wears Unequal Halo Headgear During Women’s World Cup

The U.S National Women’s Soccer Team begins play today against Australia in the 2015 FIFA World Cup and defender Ali Krieger will wear the Unequal Halo™ headgear for performance protection to help minimize the risk of another concussion. Their military grade protection Kevlar based sports technology enhanced product has a patented fusion of TriDur®, Accelleron® and other materials inside designed, engineered and tested to offer customized and concealed protection...

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Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts

NBA Hall of Famer, Entrepreneur Julius “Dr. J” Erving Joins Anthem Media Group as Investor and Brand Ambassador.

NBA Hall of Famer, Entrepreneur Julius “Dr. J” Erving Joins Anthem Media Group as Investor and Brand Ambassador.

Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts

Julius “Dr. J” Erving partnered with Anthem Media Group today as a wise investor and electric brand ambassador for FNTSY Sports Network and RotoExperts. The NBA Hall of Fame legend comes in as a shareholder and business asset whose role is to assist with strategic growth and company operations. The Sports Techie community blog has utmost respect for the “The Doctor” ever since I pretended to be him while playing dunk hoops on the playground and nerf basketball with my brothers and friends...

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How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, you will appreciate the excitement of winter extreme sport athlete L...

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