Tag: endorser

  • PPA Star Lea Jansen Signs With Franklin Sports To Influence The Sport

    Franklin Sports continues to prioritize the growth of pickleball by signing Lea Jansen, the #3-ranked Professional Pickleball Association (PPA) phenomenon. The American sporting good brand is now the pro pickleball rising star’s exclusive equipment provider. She joins two-time major champion Christine McGrath, U.S. leaders Ben Johns and Rob Nunnery, as well as Aspen Kern and…

  • Esports Is More Mainstream Than Traditional Sports

    Esports v Sports – Is the Future of Sport Online? Are you an eSports gambler, player, coach, trainer, executive, owner, or simply one of the millions of international fans worldwide because if you are, you are not alone by a long-shot, amigos. Watching video gamers play is as common an activity as going outside and…

  • McIlroy Still Hopeful Following a Strong British Masters Showing

    After a winless season that has seen the Northern Irishman missing cuts left, right and center, Rory McIlroy put on one of his most impressive performances of the season last week at the British Masters, finishing second only behind fellow Irishman Paul Dunne. McIlroy will be hoping that his convincing performance at Northumberland’s Close Club is enough to…

  • MLB Social Media Data Breakdown By MVPindex And 120 Sports

    MLB Social Media Data Breakdown By MVPindex And 120 Sports

    120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to…

  • Golf Channel Digital Deals In Japan Designed For Young Adults And Tokyo 2020

    Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements…

  • ELEAGUE eSports Championship Broadcasting On TBS, Live Streaming On Twitter

    ELEAGUE eSports championship featuring pro video gamers playing Valve’s popular Counter-Strike: Global Offensive game will broadcast today on TBS thanks to the sports tech collaboration between Turner and WME | IMG showcasing one of the world’s fastest growing sports, mainly watched by millennial and generation Z viewers, as well as Gen X old schooler’s like me and some…

  • Hexoskin Smart Shirts Available At Best Buy For Canada Day

    Hexoskin Smart Shirts Available At Best Buy For Canada Day Best Buy is ready for Canada Day with the availability of the Hexoskin smart shirt for purchase. The recent Hexoskin Apple Watch update allows for recorded real-time body metrics compiled by the smart garment sensors to wirelessly transmit feedback to the smartwatch complete with scientific…

  • Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon

    Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon Adobe Digital Index Wimbledon 2015 analytics say Novak Djokovic and Serena Williams are the top socially marketable tennis players making them the most likely male or female professional tennis players to sign with a sports-related endorser. ADI used a data sample from five million…

  • USWNT Player Wears Unequal Halo Headgear During Women’s World Cup

    USWNT Player Wears Unequal Halo Headgear During Women’s World Cup The U.S National Women’s Soccer Team begins play today against Australia in the 2015 FIFA World Cup and defender Ali Krieger will wear the Unequal Halo™ headgear for performance protection to help minimize the risk of another concussion. Their military grade protection Kevlar based sports…