Tag: consumer
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How the Ski Industry Affects the Environment
Nearly 96 percent of consumers have a positive image of companies that participate in cause marketing, reports research group Cone/Echo. How does this affect ski and other sports enthusiasts? Providing inexpensive products and services isn’t enough in today’s consumer-savvy market. In addition to demanding products that add value and make life easier, consumers want to…
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New JumpSeat iOS App Gives Fans Wireless Ability To Exchange Seats At Live Events
JumpSeat is a new iOS app that allows event-goers across the nation to either offer their seats or view the inventory of seats available and then pre-arrange for a ticket exchange right at the event. The Sports Techie blog spoke to Torrey Smith, founder of JumpSeat, yesterday during their App Store product and service launch…
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Sports Fans Digital Media Habits Via Catalyst Fan Engagement Study Across Social Channels
The fourth edition of the Catalyst, Sports Fans Digital Media Habits Study, on behalf of SportsBusiness Journal, was released this week. Catalyst’s, Senior Vice President and Managing Director, Bret Werner, and, Vice President, Insights, Michelle Gordon, spoke to the Sports Techie blog about their social media study and offered our community insight into the continuing convergence…