Tag: base jumping
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How Action Sports Can Help Your Brand
How Action Sports Can Help Your Brand Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking…
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Brain Injuries and Extreme Sports?
The appeal of extreme sports is in the adrenaline rush the athlete feels while engaged in the activity. The inherent danger involved, combined with the athlete’s requirement to push their body beyond its perceived limits, makes sports such as base jumping and free climbing a draw for millions of thrill seekers. Unfortunately, those who choose…