ShotTracker Added To ESPN Edge Big 12 Conference Basketball Games

ShotTracker Expands to Provide Data and Advanced Analytics for Big 12 Conference Basketball Games through ESPN Edge Innovative Collaboration

ShotTracker and Big 12 Conference men’s basketball games announced an agreement with ESPN Edge Innovation Center to sync proprietary data and analytics. Data Driven Sports (DDSports) signed a multi-year deal to allow the integration of ShotTracker’s statistics and data-driven analysis throughout ESPN’s linear and digital properties to grow fan engagement, create sports tech backed stories, while enabling seamless automation of broadcast enhancements for fan viewers. The Sports Techie community blog is a leader in sharing news about the latest sports technology through more blogs, social media posts and deep dive research. The first stage of this college basketball sports tech collaboration kicked off last Saturday afternoon with ShotTracker advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The shot chart was powered by ShotTracker.

ShotTracker – ESPN Edge Innovation Center – Kansas @ Texas Tech 01.08.22 via YouTube

As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.

“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.

ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.

“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”


Sports Techie, look at the ShotTracker provided image more closely and you’ll find Texas Tech was 0-5 from the three-point line but shooting 75% inside the paint. Both Texas Tech and Kansas knew these metrics too and are able to make quick adjustments according to the fast-changing stats. Fans can use this near real-time data insight to help make more informed sports bets and DFS plays.

This recent development will provide ESPN with much more raw game data that can be used for additional breakdowns, strategic analysis and in-game projections.

My Dad used to break down his Eastside Catholic games in VHS format before most coaches knew how to do it. I learned from a Beta clip around 1980 that my shooting release was behind my head like Jack Sikma. Before coach Jensen showed it to me in 9th grade at Redmond Jr. High, I believed the ball was right in front of my forehead.

How do you fix 0-5 from the 3-point line?

By using some old school work ethic, wise coaching and smart practice blended with cutting edge sports tech reveals and fixes.

Young viewers of the Big 12 Conference broadcasts can look forward to learning more about the game from the ShotTracker and ESPN Edge collaboration.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech