Get to the heart of your game with GOLFPASS, a vibrant community surrounding the great game of golf. NBC Sports Group and pro golfer Rory McIIroy set out to do just that thorough the launch of GOLFPASS, a new digital subscription aiming to reach all the devices golfers and golf fans use with original content,…
2019 Is The Year Of The Gamer The Sports Techie community blog covers both gaming and traditional sports as if they are one. Data shows 65% of households own a device that is used to play video games. The popularity of gaming is growing, and it’s being fueled by strong business financials that have helped it…
Mercedes-Benz Stadium is ready to illuminate the football field in Atlanta with Ephesus LED sports lighting for Super Bowl LIII resulting in cutting edge lights strategically placed around the amazing facility to ensure the best lighting show on the planet for the world’s biggest game. This marks the third time since 2015 the Big Game…
SportsManias and TikTok are ready for the Big Game on Sunday with an official Augmented Reality (AR) Stickers technology partnership aimed to engage the 500 monthly active users of the Chinese tech company. TikTok is owned by ByteDance and is also called Douyin in China. Their media app was designed to create and share short videos…
Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming…
The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when…
The Fantasy Sports Trade Association (FSTA) is to be known as the Fantasy Sports & Gaming Association (FSGA). The name and business change beginning in April was announcement at the Winter Conference in Tampa this week. Today, the old FSTA guard gave awards to companies leading the way in the industry. Yahoo won five fantasy…
The original Jackie Robinson professional baseball contracts while he played for the Brooklyn Dodgers and Montreal Royals, together valued at $36 million, are slated to be sold at a Live Auction on January 31 in New York City. The two items went on sale yesterday during Martin Luther King Jr. Day running until the 100th…
Future of Sports Lab is a business incubator that sounds like an amazing opportunity and it is. FSL as its known is a collaboration between Ryerson University and Maple Leaf Sports & Entertainment (MLSE) in Toronto, Canada. Six Canadian and North American startups were selected from an overflowing pool of innovative applicants to be a…
Self-esteem can be lifted in many ways, but almost nothing compares with the energetic feeling of winning an award for athletic achievement. Getting to the top, however, requires an authentic determination to succeed and outperform competitors. Knowing that a memorable and eye-catching shiny prize is at stake can serve as a strong inspiration for exceeding…
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