Swet Tailor is back as off-the-field wardrobe sponsor of the Reese’s Senior Bowl, dressing more than 130 of the standout draft prospects and coaches with EveryDay. EveryWear,™ menswear. Elite and undiscovered talent from around the nation have an opportunity to rise to the post-season college football all-star game top on February 5, 2022 while dressing…
The NFL Players Association (NFLPA) and Upland fan experience partnership extends real-life identities with NFL players as part of Upland’s new generation of interactive NFTs known as Upland Legits. The hot NFT market and expanding metaverse meets fan engagement deal brings 2,000+ active NFL players to fans across the globe using 3D designs optimized for…
Athletes to Watch collection by nWay launched this week supported by elite winter sports athletes Shaun White, Lindsey Vonn, Chloe Kim, Nathan Chen and more. The Sports Techie community blog followers and readers can join in on the attempt to obtain the offers first digital collectibles on February 4th, 2022, also opening day of the…
Premier Hockey Federation (PHF) announced a $25 million commitment from the Board of Governors to directly pay players including benefits, during the next three seasons. The pledge specifies $7.5 million in salary and benefits for the professional women’s hockey in North America 2022-23 season. This capital signifies the largest one-time independent investment in the history…
ShotTracker and Big 12 Conference men’s basketball games announced an agreement with ESPN Edge Innovation Center to sync proprietary data and analytics. Data Driven Sports (DDSports) signed a multi-year deal to allow the integration of ShotTracker’s statistics and data-driven analysis throughout ESPN’s linear and digital properties to grow fan engagement, create sports tech backed stories,…
Leylah Fernandez joined Youth Athletes United Teams as a brand ambassador today. Her incentive is to promote the 285-unit multi-brand youth sports franchisor of Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, and to develop content and clinics showcasing the tennis phenom as part of its mission to impact one million kids annually. The new partnership aims to inspire…
The Joe Moore Award awarded the offensive line at the University of Michigan with a first Name Image and Likeness (NIL) post season award program created by the Foundation for Teamwork. The @joemooreaward highlights the Outstanding Offensive Line Unit across college football. The nine winning members of the 2021 award partnered with the Joe Moore…
Heart failure strikes at anytime but more so during the holidays when fatal heart attacks make the season deadly for many. The Sports Techie community blog is thus respectfully sharing the launch of an NFT project to raise money for heart failure charities by PUL3E founder, Emilie Wright, when it launches Tuesday, December 21st at…
Vivid Seats Inc. (NASDAQ: SEAT), acquired Betcha Sports to augment their online ticketing marketplace technology portfolio with a real money sport app complete with social media and gamification feature sets furthering the parent company’s fan connection while attending live sporting events. Vivid Seats completed the final business step for a purchase price of $25 million…
Franklin Sports continues to prioritize the growth of pickleball by signing Lea Jansen, the #3-ranked Professional Pickleball Association (PPA) phenomenon. The American sporting good brand is now the pro pickleball rising star’s exclusive equipment provider. She joins two-time major champion Christine McGrath, U.S. leaders Ben Johns and Rob Nunnery, as well as Aspen Kern and…
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