Cîroc and DeLeón to Serve as Exclusive Liquor Partners for NBRPA’s Players Party
The upcoming NBA All-Star Weekend is where the National Basketball Retired Players Association (NBRPA) and their annual “Players Party” will feature Revolt, a Black-owned multimedia platform, as presenting partner. NBA All-Star Saturday night in Salt Lake City, Utah on Saturday, February 18 is the place to be for the invite only event held at the Flanker Kitchen & Sporting Club. The Sports Techie community blog are big fans of NBA All-Star Weekend as many of you are too. Look for appearances from various NBA/WNBA/ABA Legends and celebrities taking part in SLC All-Star festivities.
To freshen up the premier fiesta, Cîroc and DeLeón Tequila are the exclusive liquor partners of the 2023 version of the NBRPA “Players Party.”
Combs Spirits (CS) is a privately owned, premium spirits company created by Sean “Diddy” Combs in 2013. The company co-owns DeLeón Tequila and is responsible for all strategic marketing for CÎROC Ultra-Premium Vodka, both in partnership with Diageo.
Founded by Combs in 2013, REVOLT attracts over 50 million millennials and Gen Z audiences through their disruptive, authentic material across all platforms.
“We are excited to welcome Diddy and Revolt as the presenting partner for our ‘Players Party,’ series,” said Scott Rochelle, President & CEO, NBRPA. “Salt Lake City will be the epicenter of the basketball universe during NBA All-Star Weekend, and to have a first-class brand like Revolt alongside some of the most legendary names in basketball history is perfect match for the NBRPA and its membership. We look forward to enjoying the atmosphere, entertainment, and the gathering of iconic names from across the sports and entertainment worlds that this event promises to deliver.”
“Basketball is a global phenomenon, and we are thrilled to be a part of this experience that celebrates legends who so many of us have loved and cheered on for years,” said Alaina Long, VP of Global Marketing at CE Spirits. “We look forward to gathering in Utah and believe Cîroc and DeLeón Tequila will be a great addition to this year’s Player’s Party.”
“As the number one brand for the culture, REVOLT recognizes the impact Black culture has had on basketball,” said Detavio Samuels, CEO of REVOLT. “We are proud to partner with the NBRPA to celebrate with players who have had a massive impact across the globe, both on the courts and in the culture.”
To follow along with the NBRPA, find them on social media at @NBAalumni on Twitter, Instagram, YouTube and Twitch.
Sports Techie, NBA big data is here and All-Star Weekend is a showcase for the league’s sports tech.
Much like the NBRPA Player’s Party will be the cultural SLC destination thanks to Revolt.
Have a shot of Cîroc and DeLeón Tequila and tell Diddy about it!
See you later sportstechie in Seattle, Atlanta and around the world!
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