First league-wide program to measure data and improve fan engagements for all NLL teams to begin this fall
National League Lacrosse (NLL) and FanCompass signed a multi-year agreement to upgrade all teams to the FC Core Platform enabling branded online experiences resulting in abundant fan engagement data and generating digital sponsorship activations for interested partners. Look for a customizable league-wide adoption of FC Core to allow fans to have an interactive user experience for this upcoming lax season. The platform’s dashboard is considered a full-service technology that both league and team partners can use to mine fan data, increase revenues, and stay in constant touch with the digital habits of their always-growing, younger fanbase. This news out of Philadelphia today is testimony to NLL’s dedication to upgrading and transforming the online fan experience for loyal and new fans alike. The Sports Techie community blog curator began playing lacrosse in 1983 at Redmond High School and played in two state championships games before playing collegiate lacrosse at Whittier College and Western Washington University, respectively, followed by years of men’s league play. The NLL was founded two years after I graduated H.S. and has become North America’s premier professional lacrosse league, with a record 1,165,528 fans attending games in 2022-23 so seeing this amazing team sport’s growth has been my pleasure. FanCompass had previously been working with two NLL clubs, the Georgia Swarm and Rochester Knighthawks, and the successful work there helped lead to this league-wide partnership.
FC CORE
The NLL plans to launch FC CORE platform across the entire NLL portfolio of teams. For more than a decade, FanCompass has been a leading provider of digital fan engagement solutions in the global sports industry. Its platform, FC CORE, offers a suite of digital tools for engaging fans, capturing valuable data, and generating digital sponsorship opportunities.
FanCompass innovates at the intersection of sports, technology, and fan data to drive digital revenue for the global sports industry. FC CORE fan data platform delivers 1st party data and lead generation to build databases that ultimately drive digital sales for any sports property. FanCompass is trusted by clubs and leagues across the NBA, NFL, MLB, MiLB, NCAA, EPL, USL, NLL, Motorsports, and esports among others. Learn more at fancompass.com.
NLL
The NLL 2023 Draft is set for September 16 and is to be held in Oakville, Ontario. Training camps open the weekend of October 28-29. The 2023-24 season will commence with NLL Faceoff Weekend on December 1-2. The full schedule will be announced in the coming weeks.
NLL is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (Fort Worth, Texas), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.
For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, Twitter, YouTube and TikTok.
Sports Techie, I was also a former youth, high school and adult game official, and coached lacrosse at the high school level both in Washington State at my alma mater as Head Coach, and here in Georgia at Dunwoody HS at the varsity level as their Community Coach.
I love the game and am thrilled to again share NLL sports tech news with our followers and readers.
Also read: Every Child Matters Indigenous Campaign Activated By NLL.
Shoot, score and win with the NLL and FanCompass.
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