Muse Personalized AI Agent By Meta Integrated With Ticketmaster

Meta and Ticketmaster Bring Live Event Discovery to Muse

What can a personal AI agent by Muse do for sports fans? The answer – Meta’s new personalized AI agent enables sport fans to converse with Muse, then navigate and find live events or ticket options in the U.S. across web, iOS and Android in English. Ticketmaster’s new integration with Muse allows for natural communications with their own personalized agents created to make suggestions based on each user’s interests and preferences. By interacting through familiar AI experience already in use, fans can discover concerts, sports and live shows, then be secure in controlling the final ticket purchase completed on Ticketmaster’s marketplace and backed by the platform’s security. The Sports Techie community blog also learned that eligible events can gain additional visibility through a new, personalized discovery channel, with no additional cost or integration work required. Muse is there to surface events and seating options before they sell out or are missed.

Bringing Live Events to More Fan Discovery Journeys

Meta’s Muse AI

Muse’s AI agent can proactively surface relevant events and real-time ticket options based on a fan’s interests. Eligible Ticketmaster events may be surfaced in relevant results helping a fan explore live experiences they may want to attend, with purchases taking place on Ticketmaster’s secure marketplace. Ask your Muse to keep track of your favorite artists and teams too.

Muse features:

Surface and suggest relevant events and real-time ticket options based on a fan’s interests
Display real-time event availability, seating options, and ticket pricing directly in the app
Direct fans to Ticketmaster to complete their purchase

Ticketmaster’s newest connector in Muse adds to Ticketmaster’s strategy to expand event discovery across AI-powered surfaces. Similar integrations are also in place with Gemini, Google AI Mode, ChatGPT, Claude and Amazon Alexa+.

Client Perks

Muse clients have a new opportunity to engage with fans as they ponder their next live experiences.

Most events that are on sale with active inventory are eligible to appear in Muse discovery results. Ticketmaster manages the connector with Muse, so there is no additional cost or integration work required for clients.

Ticketmaster helps clients connect with fans wherever they are looking for their next live experience.

Sports Techie, Muse is another robust AI agent option Ticketmaster now has in its portfolio to enable fans the ability to discover wanted or wishful events as they journey in search of verified tickets on search engines and social platforms to reach experience goals.

Look at Muse’s interaction as guided assistance with delivering live experiences forward making fans better informed to make ticketing decisions, then continuing on to Ticketmaster’s secure marketplace to complete each purchase.

Finding tickets to millions of events on Ticketmaster’s platform is even easier—and directly within the flow of how you use chat assistants.

Make plans and purchase tickets with your own personalized Muse AI Agent on Ticketmaster.

It’s a human experience within an AI experience.

See you later sportstechie in Seattle, Atlanta and around the world!

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