FanDuel signed on today as a MLB Authorized Gaming Operator in a multi-year deal. Sportradar will provide access to official MLB data to power this new sports betting alignment. This is FanDuel’s first business arrangement with Major League Baseball or any of their 30 clubs. Microbetting is at the heart of this deal in the form on in-game bets. The Sports Techie community blog covers both sports betting and daily fantasy sports business. Do not bet money you cannot afford to lose, call 1-800-GAMBLER. The development of advanced sports tech is well timed to meet the sport betting needs of businesses and bettors during the rapidly changing wagering landscape across the United States. American fans are now able to bet on MLB through legal and authorized sports betting operators such as FanDuel. The fan experience is powered by sports technology.
“FanDuel has proven itself to be a leader in the sports betting space and has shifted a step ahead again through its commitment to, and recognition of, the value in being an authorized gaming operator,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Now having access to our official sports betting data feeds and MLB brands, we’re looking forward to the creative sports betting and fan experience innovations FanDuel will develop.”
New Sport Betting Horizons
It is fascinating to see the pace the four professional sports leagues consisting of the NFL, NBA, NHL and MLB respectively, are all on with regards to capitalizing on sports wagering as a potentially significant revenue stream. Each did a complete 180 degree flip on their league-wide stances initially opposing sport bets for decades then almost overnight accelerating the other way towards payday. This American cultural shift culminated in May of 2018 when the Supreme Court overturned the PASPA federal gambling law that made it legal to make sports bets only in Nevada and ruled in favor of giving states the right to decide whether to legalize sports betting, just the same as with daily fantasy sports or the sale of marijuana.
“Fantasy sports and sports betting have become a national pastime in their own right, so it’s natural to join forces with Major League Baseball,” said Kip Levin, President & COO, FanDuel Group. “MLB clearly understands how working together can be beneficial for baseball fans and both companies alike.”
FanDuel MLB Microbetting
In-play bets are all the rage across the pond in the UK and represent more than 50% of the FanDuel Sportsbook business take. FanDuel Group plans to integrate MLB data into optimized in-play wagering opportunities while improving on the bettor’s experiences. Expect additional forms of MLB in-play created by FanDuel in the near future.
“Baseball is one of the most popular sports to bet on and partnering with MLB allows us to make the betting experience even better for our customers,” added Levin. “With an enhanced betting experience, sports fans are watching more baseball as they have a stake in the game.”
Look for league as well as team marks and logos to activate across FanDuel’s online sports betting products and throughout their retail sportsbook locations.
FanDuel Group is pioneering sports-tech entertainment company offering exciting new ways for consumers to engage with favorite sports, teams, and leagues. FanDuel Group is one of the premier gaming operations in the U.S. with a diverse portfolio of popular brands in gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has presence in 45 states and 8 million customers enjoy their services. They are based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a member of the FTSE 100 index of the London Stock Exchange.
Sports Techie, I love playing FanDuel DFS but unfortunately Georgia is behind the times in many ways, the legalization of sports betting being one of them. You can however play here which I do regularly in the order of NFL, NBA and MLB. You need to be over 21 years old, and in New Jersey or Pennsylvania to legally partake in a FanDuel Sportsbook or use their app.
As more and more states pass legislation allowing sports betting, look for FanDuel and MLB to be there with their digital gaming arms wide open because it’s money in the bank to them. The ‘juice’ is what keeps sports betting operators profitable so having the official, most accurate and timely data helps both sportsbooks and oddsmakers create the best lines to increase the bottom-line for businesses and customers who wager on sporting outcomes.
Let’s play a digital two with MLB and FanDuel!
See you later sportstechie in Seattle, Atlanta and around the world!
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