La Vida Baseball, NBC Sports Chicago Form Partnership To Expand Reach of ‘Being Guillén’
La Vida Baseball and NBC Sports Chicago are teaming up to showcase ‘Being Guillén’ as the 2021 MLB Postseason nears. TeamWork Media is the parent company of the show’s producers and are ecstatic to share La Vida Baseball’s top rated show on the major network while it continues on the White Sox cable outlet until the end of 2021. The Sports Techie community blog is excited for the Major League Baseball playoffs and so are White Sox fans once again. Whether you speak Spanish, English or some other language, La Vida Baseball has the digital pulse of the game and is ready to serve more of Chicago proud with this new deal.
Being Guillén
‘Being Guillén’ centers on Papa Ozzie Guillén, a self-proclaimed “most popular person in Chicago,” and two sons, Ozzie Jr. and Oney (Happy National Sons Day) as the trio of zany, interesting and familiar passionate baseball experts tackle the latest sports stories as only they can do. Ozzie has lot’s MLB experience as a former player and some as a manager of the White Sox that the shows creators love to create sticky content about that is just as colorful as his past playing days, both on the field and off of it. Fans can enjoy the family reminiscing about the good ol’ days when Dad played Michael Jordan in a pickup game of one-on-one basketball, or perhaps learn about his leadership abilities during the 2005 playoffs when the White Sox last won the World Series. Look for the expanded reach on NBC Sports Chicago to draw in Latino, Hispanic and Latinx fans alike as well as most any fan of beisbol.
“We are very pleased with the growing popularity around ‘Being Guillén’ and this new content sharing partnership with NBC Sports Chicago helps us expand the reach of all things Ozzie and family at such a critical time of year for the White Sox and baseball in Chicago,” said Jesse Menendez, Managing Director of La Vida
La Vida Baseball has been busy creating and distributing content the last several months culminating in the NBC Sports Chicago partnership. Other popular shows include ‘Locker Room Talk’, a weekly show highlighting the achievements of women and Latinas in sports hosted by Julie Alexandria and Jennifer Mercedes, ‘Pólvora, Voz & Diamante’, a high-energy Spanish language show hosted by Jesse Castillo, a two-time Mexican League MVP, Polo Ascencio, the Cardinals Spanish language broadcaster, and Mexican rock star Pliego Villarreal, in addition to the Latino Heritage Month show on Chicago Cubs Marquee Sports Network.
Sports Techie, the value of experienced agencies is a large reason for the successes enjoyed by La Vida Baseball because TeamWorks Media, in business since 2000, understands purpose-driven, strategic content. Since 2017, the lifestyle media company has entertained and engaged the Latino baseball community by producing original video, live shows and viral social media posts making La Vida Baseball the fastest growing Latino sports digital media company in the United States, reaching upwards of six million English-preferred U.S. Latino fans per month.
The team of content strategists, award-winning storytellers, social media experts and strategic marketers at TeamWorks Media inspire clients to achieve extraordinary results by harnessing their expertise in an increasingly niche media world.
This makes ‘Being Guillén’ must watch TV.
Get ready Chicago, Illinois and the surrounding television region for NBC Sports to give you the real La Vida Baseball goods as the White Sox challenge for another World Series title in the 2021 postseason.
Viva Chicago!
See you later sportstechie in Seattle, Atlanta and around the world!
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