The Los Angeles Lakers and First Entertainment Credit Union just launched a new Lakers® Debit Card initiative as part of a multi-year sponsorship announced in Spring 2020. First Entertainment members will have access to exclusive opportunities and experiences as the organization drives for their next NBA Championship in the Orlando playoffs bubble during the COVID-19 pandemic. The 16-time NBA Champions are currently locked in a first round playoff match up with the Portland Trail Blazers. The Sports Techie community blog has dedicated readers and followers in the L.A. area that make up the more than 85,000 First Entertainment member in the county and across the nation. First Entertainment’s more than 50-year history as a premier financial supporter of Angelinos is heritage that crosses generations just like the Lakers’ greats. Lakers superstar Anthony Davis and First Entertainment signed an individual sponsorship deal back in March enabling AD to become the institution’s first official brand ambassador. This sponsorship investment would be a slam dunk ROI for First Entertainment even with coronavirus creating fanless basketball limiting their exposure, should the Lakers win the 2020 NBA title.
Lakers Debit Card Pride
Lakers Nation has watched with pride as Jerry West, Kareem Abdul-Jabbar and Magic Johnson, Shaq and Kobe, and now LeBron and AD, all represented the past 50 seasons or so of Lakers dominance in much the same way as First Entertainment’s first five decades of business successes, which now includes the Lakers® Debit Card available in September at First Entertainment Credit Union.
First Entertainment expects the branded affinity debit card to bond with Lakers team pride and their wallet, and why not. The Lakers® Debit Card is a way to connect fans to a lifestyle and entertainment brand serving the region as a financial institution in tune with the So Cal community vibes.
“Further establishing the relationship between the Lakers organization and First Entertainment is an endeavor we don’t take lightly, especially in a time when we’re missing events that have long played a critical part in creating a sense of community and home for Lakers fans,” said Amondo Redmond, Chief Marketing Officer at First Entertainment Credit Union. “The Lakers® Debit Card is another way for us to tap into the rich legacy of both the Lakers and First Entertainment organizations while giving our passionate and creative membership a way to express their love for one of the greatest teams to ever play the game.”
Davis was part of a sponsorship ad campaign and TV spot titled “All Dreams Apply Here.”
“From the moment I joined the Lakers, I’ve looked for ways to build stronger connections to the city and to our dedicated fans,” said Davis. “First Entertainment has been a great partner for me in exploring ways to support the community. First Entertainment’s Lakers® Debit Card presents a way for all of us to celebrate the partnership that has brought so many of us together, no matter where we are or where we’re from.”
The affinity themed card inspired Davis and First Entertainment to design a first-look Limited-Edition Lakers Kit. Fans that enter the First Entertainment / Lakers sponsored sweepstakes are eligible to win the randomly awarded kits. These limited-edition kits are sweepstakes prize giveaways and replicas of the gifts Davis and First Entertainment bestowed to each team member of the Lakers at the return of the 2019-2020 NBA season.
A driving force of this Lakers sponsorship with First Entertainment is to advocate for financial literacy and responsibility reinforced by soon-to-launch initiatives designed to educate students and young adults.
First Entertainment members can sign up for the First Entertainment Lakers® Debit Card today at FirstEnt.org/Lakers.
To learn more about how to enter the sweepstakes for a chance to be awarded one of the first-look Limited-Edition Lakers Kits from Anthony Davis and First Entertainment, see the official sweepstakes rules here.
First Entertainment Credit Union serves Los Angeles and has long-standing ties with entertainment organizations such as the Academy of Motion Picture Arts & Sciences, Lions Gate Entertainment, Capitol Records, Warner Bros, Dick Clark Productions and 20th Century Fox. Founded by employees of Warner Bros. Studio, it manages over $1.5 billion in assets and employees a team of nearly 250 people. First Entertainment has 11 LA County locations which include the Warner Bros, Sony and Paramount studio locations –together with almost 5,000 co-op credit unions across the US.
Sports Techie, storytelling is at the heart of this partnership between the Lakers, Davis and First Entertainment. The Lakers-branded affinity debit card gives First Entertainment members a way to grow their passion and finances as one.
Lakers won the game tonight to even the series at 1-1.
Rest easy with First Entertainment, the Lakers and AD to take care of business.
See you later sportstechie in Seattle, Atlanta and around the world!
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