Once again, deltatre has expanded into the Middle East markets powering integrated sports digital assets for Saudi Telecom Company (STC) for their new Sports Mall Portal. Our Sports Techie community is excited for our fellow fans in the Middle East who can now engage with sports content at a premium level via STC and deltatre sports technology properties.
Intigral – STC-Sports
Launched in an unprecedented sports business partnership between end-to-end solution provider Intigral and sport digital and broadcast services market leader deltatre, this sport business deal will deliver global sports content to Saudi Arabian sports fans across a multitude of connected digital devices.
“Intigral is constantly looking for the latest technological innovations in order to provide fans with the best sports experience possible” said Ismaeel Makdisi, CEO at Intigral. “deltatre has proved to be reliable and valuable in the delivery of cutting-edge digital projects and we are delighted to have strengthened our collaboration through another challenging project”.
STC’s website offers a cutting-edge combination of a captivating experience and compelling digital media content for sport fans. deltatre’s content management system Forge currently combines with Intigral’s digital content services for a comprehensive delivery of STC’s solution.
deltatre’s solution is built on a multisport architecture of two dedicated channels, one for Motorsports and one for Football. User Experience is enriched with extensive sports editorial production, statistics, results and live results. The backend logic in STC-SPORTS.com by deltatre operates via an automated news association, collecting and integrating editorial data from different providers working in Motorsport and Football domains. The cross-platforms website is also available on feature phones, largely in use in the territory, to grant a broader mobile experience to all audiences in Asia.
“We feel a great sense of pride when partners want to continue a business relationship as this proves that our services have really added value to their business” said Carlo Lisa, deltatre Director of Sales and Business Development. “Intigral is keen to make sport accessible to their fans, everywhere, any time, on every platform and we are excited to make this happen”.
As it was reported by the Sports Techie blog in February 2013, deltatre’s first collaboration with Intigral – providing digital coverage for the Saudi League games – has expanded into the launch of STC-SPORTS.com for a complete fan experience.
Sports Techie, The world is a changing but not at a Bob Dylan pace rather it is transforming at Internet speed, especially in the Gulf region and in particular Saudi Arabia, thanks to deltatre’s and Intigral’s marvelous sports tech solutions and products.
Those who benefit are all the fans throughout the region, both young and old, that have digital access to the STC Internet and TV streams via their mobile devices, computers and Smart TV. Soccer and the auto racing Industries are ready to view but watch for more compelling sports coverage such as the upcoming Sochi 2014 winter Olympic Games in Russia, the 2015 Rugby World Cup, hosted by England from September 18th to October 31st, and the 2016 summer Olympic games hosted by Rio, Brazil.
Count your blessings to be alive during this time in our world’s history that country borders are becoming more and more transparent because of the value that sports brings to all society and nation states. Saudi fans welcome to the Sports Techie way of life, we value your sporting friendship.
Thank you to the marketing team at deltatre for sharing this wonderful sports technology centric news with our global community. I would love to hear from any Seattle, United States, and Middle Eastern based fans, about this remarkable technological endeavor by deltatre and Intigral, as a blog comment or via any of our social media network links below.
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