Collaboration between the NHL, NHL Alumni Association and Getty Images Features Legends of the Game Including Gordie Howe, Wayne Gretzky, Mark Messier, Martin Brodeur, All Created with FE’s Commitment to Sustainable and Recycled Fabric
FE, one of the leading brands focused on sustainability in the apparel business, today formally announced their entrance into the growing space of ‘sports culture,’ with The Legends of the Game Collection, a limited-edition line of collectible reversible bomber jackets that pay tribute to some of the greatest players in hockey history. This exclusive collection, in collaboration with the NHL Alumni Association (NHLAA), the National Hockey League and Getty Images, honors the careers of NHL Legends Mark Messier, Wayne Gretzky, Martin Brodeur and more with a unique blend of style, nostalgia, and craftsmanship. The Sports Techie community blog is publishing this news on the NHL’s opening day, today. The jacket is the first style in a growing line that will also include hoodies, each designed to blend the culture and heritage of hockey with contemporary, cutting-edge fashion trends.
Legends of The Game Collection
Only 99 pieces of each legend’s jacket have been created, with each style individually numbered from 1 to 99 – making them a rare and coveted addition to any fan’s wardrobe. The jackets are available on the FE Website and at the NHL Shop NYC store in Manhattan.
“The Legends of the Game Collection gives fans the opportunity to honor their hockey heroes in a stylish and sustainable way,” said Bill Chang, CEO at FE. “This collection celebrates remarkable achievements by exceptional players and offers a chance to wear a piece of sports history.”
“Our goal every day at the NHL Alumni Association is to ‘Honour the Past’ by making tomorrow better than today for all NHL Alumni and their families. Through these specially designed jackets, FE is furthering this mission and allowing fans to honour the legacy of iconic hockey heroes,” said Glenn Healy, President and Executive Director of the NHL Alumni Association.
The Legends of the Game Collection is meticulously designed to celebrate the legacy of hockey icons. Each bomber jacket showcases the legendary player’s jersey number, most iconic photos, career stats and team logo. Crafted in the player’s team colors, the jackets capture the essence of these hockey greats with a tribute that’s both striking and meaningful. The jackets are also reversible, providing two distinct looks in one garment. Fans can choose to display their favorite legend’s images on one side or choose a sleek, minimalist design on the reverse.
Craftsmanship is a key focus at FE. After the fabric is printed using state-of-the-art digital printing technology, every panel on each jacket is hand-pinned before cutting for precise placement and every seam is matched perfectly. This dedication to detail ensures a high-quality product that truly honors the legacy of these hockey icons. The jackets are also made from 100% recycled fabric, combining sustainability with performance. The fabric is water-repellent and anti-microbial, offering durability and comfort.
Deborah Hull, wife of the late Chicago Blackhawks legend Bobby Hull, expressed her admiration for the Collection. She said, “It is just amazing…Bobby would have loved it! It’s an honor to have this piece of memorabilia for the family to cherish for a long time. I know he would be so proud of the NHL Alumni and what you are achieving. Best of luck on all the Alumni endeavors.”
The initial launch features: Jean Beliveau (Montreal Canadiens), Ray Bourque (Boston Bruins), Martin Brodeur (New Jersey Devils), Paul Coffey (Edmonton Oilers), Marcel Dionne (Los Angeles Kings), Peter Forsberg (Colorado Avalanche), Wayne Gretzky (Edmonton Oilers), Gordie Howe (Detroit Red Wings), Bobby Hull (Chicago Blackhawks), Brett Hull (St. Louis Blues), Nicklas Lidstrom (Detroit Red Wings), Mark Messier (New York Rangers), Stan Mikita (Chicago Blackhawks), Denis Potvin (New York Islanders), Maurice Richard (Montreal Canadiens), Larry Robinson (Montreal Canadiens), Patrick Roy (Colorado Avalanche), Joe Sakic (Colorado Avalanche), Teemu Selanne (Winnipeg Jets) and Steve Yzerman (Detroit Red Wings).
The Legends of the Game Collection is now available for purchase exclusively on the FE website (www.fe-apparel.com) and at the NHL Shop NYC store in Manhattan. With only 99 jackets for each legend available, fans are encouraged to act quickly to secure their piece of hockey history.
About FE
FE collaborated with the NHL to bring an unparalleled collection of clothing that unites the spirit of ice hockey with cutting-edge design. With official merchandise status for all 32 NHL teams, they’re the go-to source for authentic, high-quality fan gear that is sustainably made. FE is a member of the Green Sports Alliance, a convening organization of sports and entertainment industry members around meaningful change toward a more sustainable future.
FE is a licensed NHL brand under AW Chang Corporation, a vertical menswear manufacturer that specializes in performance fabrications and digital print technology. In business since 1989, the company owns a portfolio of seven menswear brands.
For more information on FE, please visit fe-apparel.com | Follow @feapparelco on Instagram, Facebook, X, and TikTok.
Sports Techie, get your Legends of the Game Collection, a limited-edition line of collectible reversible bomber jackets that pay tribute to some of the greatest players in hockey history by apparel brand FE, before they are gone.
Be sure to also watch the NHL broadcasting in the U.S. on ABC network, cable networks ESPN, TBS and TNT, along with streaming on ESPN+ and Hulu.
In Canada, NHL games can be viewed on Rogers Sportsnet, as well as CBC and Amazon Prime Video.
While you attend live games, or watch the action on TV and stream it on smart devices, wearing a FE The Legends of the Game Collection styling bomber jacket and a charming hoodie would be a fine addition to your existing hockey wardrobe, right alongside your cherished No. 99 jersey.
Enjoy the thrilling 2024-2025 NHL season and the riveting Stanley Cup playoffs.
See you later sportstechie in Seattle, Atlanta and around the world!
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