The First-Ever AI Assistant for Youth Sports Launched by Saskatchewan Tech Company TeamLinkt
TeamLinkt provides an all-in-one sports management solution integrated with “Emi”, a first-generation AI support component ready to assist sport organizations with a variety of tasks previously performed by humans. Today’s announcement provided by TeamLinkt, a Canadian sports tech startup based in Saskatoon, Saskatchewan, showcases the debut of Emi as a first-ever, free-to-use feature available now for youth sports leagues, clubs and associations. Current TeamLinkt users include Under Armour Rise Flag Football and Football Canada. TeamLinkt provides a free Sports Management Platform and Team App to over 2500 leagues, clubs, associations and schools. The Sports Techie community blog encourages our followers, readers and interested people to not fear artificial intelligence, rather understand that AI is a smart tool that can improve everyday tasks, offer improvements, and save time, when used correctly and safely. Emi was designed in 2024 as the first AI-powered sports management platform, designed to elevate your sports management experience while assisting with the automation of many time-consuming tasks sports administrators and volunteers face daily, weekly, monthly, quarterly, or year-after-year.
TeamLinkt
The Canadian sports business provider developed Emi to schedule games and tournaments, conduct team communications, generate content creation and fulfill payment collections. Emi simplifies the administrative workload with a few simple prompts. The cutting edge technology instantly allows coaches, managers and volunteers more time to focus on athletes, the game, and player development.
“Emi is a groundbreaking sports management assistant that transforms how clubs, leagues, and teams can manage their administrative duties. Emi instantly becomes a member of the team and the real MVP when it comes to administration,” said Jay Maharaj, Founder and CEO, TeamLinkt. “The best part is how Emi frees up valuable time and effort to allow coaches, volunteers and administrators to focus on what really matters—building great programs, fostering fun, and helping athletes grow.”
Why Emi Matters
In one year, Emi is projected to save the average sports organization more than 50% of time spent on administration and coordination.
Youth sports organizations, regardless of size, often rely on a team of dedicated and well intentioned volunteers to manage critical tasks. Emi becomes the administration’s go-to expert, helping to streamline operations, reducing the administrative burden and improving the overall experience for everyone involved—players, coaches, and parents alike.
How Emi Works
Emi acts as a smart assistant, providing real-time solutions to sports management challenges. Whether generating game schedules, sending notifications, or answering common questions, Emi has been trained to handle it all. With its AI-powered “Ask Emi” feature, administrators can request specific tasks or information, and Emi delivers instant, actionable results.
Emi – Key Features
- Automated league scheduling
- Instant communication with teams and parents
- Registration management
- Streamlined payment processing
- Customizable reports for attendance, payments, and team updates
- Content Creation
- Free to all TeamLinkt users
Sports Techie, last month, my son and I were invited to the College Football Hall of Fame to take part in the public rollout of Game On! AI Experience in celebration of the iconic venues 10th anniversary.
I share this because AI is too often getting a bad rep because of thoughts about ‘SkyNet’ taking over from the Terminator movies, as well it currently being used to generate disinformation, fraud and other mischief.
AI is developing hyper fast as company’s race to dominate the space. I believe society needs to pressure these AI providers to ensure that safety measures are required to be in place, similar to Isaac Asimov’s three laws of robotics.
I’m certain TeamLinkt and Emi are far from doing harm to humanity. What it does do is offer powerful administrative assistance for youth sports task automation.
You simply can’t put a price on that which is why it is free.
See you later sportstechie in Seattle, Atlanta and around the world!
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