Combination of two of the world’s leading lacrosse ecommerce destinations helps to enhance the sport and sets the stage for growth
Ecommerce business Lax.com today announced the acquisition of Universal Lacrosse, its online store and their 10 brick and mortar retail stores, to create a unified selling platform unrivaled in the sport. Lax.com is the leading lax e-retailer and team dealer, and acquired industry competitor Universallacrosse.com to ensure that together they have the largest ecommerce and team dealer for men and women lacrosse products in the nation. The brand expansion by Lax.com ensures the combined digital properties, added team sales talent, and superior customer service, is unmatched in the lacrosse world. The Sports Techie community blog curator began playing lacrosse in 1983 and looks forward to the return of the fast-paced game at the 2028 L.A. Summer Olympics as an official sport. Lax.com is based in Norwalk, CT and is now poised to help super charge the future of lacrosse with the addition of Universal Lacrosse out of New Jersey, to further their mission to enhance your enjoyment of lacrosse, whether you’re a player, parent, coach, or fan.
“This move puts Lax.com in a great position to scale the business. The addition of John Flanagan and his team provides the added talent to launch Lax.com into an exciting new chapter” stated John Arrix, CEO of Lax.com. “As we unite these two companies, we are poised to harness the unparalleled expertise of our lacrosse team sales force, and we will raise the bar for customer service excellence in the industry. Our unwavering commitment to seamless relationships with our valued customers will drive a transformation of the Lax.com online platform, bolstered by synergies with Universallacrosse.com and our array of digital properties,” continued Arrix.
United As One
Lacrosse is truly a 365-day sport with field, box and sixes filling up the calendar all year long. Looking ahead to the remainder of 2024 and beyond, Lax.com’s growth trajectory will be guided by the collective efforts of the veteran teams, united under a shared vision of success.
Together, the platform can capitalize on synergies, innovate relentlessly, and propel the combined group to new apexes of accomplishment within the lacrosse market. Universal’s 10 retails stores will continue under the Universal name. Lax.com and Universal will continue to run separate ecommerce platforms. Universal’s team sales division will move under Lax.com.
John Flanagan, CEO and Founder of Universal, commented, “We are excited for the future. The strategic positioning of Universal Lacrosse stores will remain instrumental in servicing vital lacrosse communities, strengthening Lax.com’s omnipresence from online to team to retail and ensuring that customers can engage with us on their own terms. This comprehensive approach underscores our dedication to meeting diverse consumer needs and preferences.”
Additional details on the new combined business will be available in the coming weeks.
Lax.com
With a staff with over 200 years of combined experience, the Lax.com team embodies the spirit of the game, from grassroots to professional levels. As the game’s most authentic retailer, they are deeply involved in the community and committed to supporting lacrosse’s growth. The lax company’s customer service and satisfaction have been number one for over a decade.
For more details visit https://www.lax.com/
Sports Techie, the NLL is about to begin their playoffs beginning on April 25. The 2024 NCAA Lacrosse Championships begin in May. While the PLL begins play on June 1. The Athletes Unlimited Pro Lacrosse for women season runs from July 18 through Aug. 11 at USA Lacrosse Headquarters in Sparks, Maryland.
High School playoffs are ongoing, and youth lacrosse schedules are nonstop.
The oldest American and Canadian sport is growing as fast as pickleball!
Glad to see Lax.com and Universal Lacrosse united as one to meet the demand and help grow the sport, no matter what country you live in.
See you later sportstechie in Seattle, Atlanta and around the world!
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