The New Partnership Presents Summer Series Dunk Contest and Special Year-round Consumer Activations for Fans
Pabst Blue Ribbon is aligning with SlamBall for the worldwide 2024 and 2025 seasons making PBR “The Official Exclusive Beer Partner” and title sponsor of the Summer Series Dunk Contest. SlamBall brings plenty of business momentum into this budding relationship, consisting of a fast-paced, gravity-defying sport and a cherished American brand celebrating 180 years of existence satisfying the thirst of generations of loyal beer drinking consumers. SlamBall combines the fundamentals of basketball, football, hockey, and acrobatic trampoline inspired athleticism while Pabst, America’s largest privately held brewing company, is American-owned and operating in Milwaukee since 1844. The Sports Techie community blog curator first tasted a cold and refreshing PBR in the 1980s and still enjoys an occasional brew from the company that engages and supports individuals and entities that are passionate about forging their own path in life through unconventional means and against all odds. SlamBall was co-founded in 1999 by two such fellow people in Mike Tollin and Mason Gordon. The new, enhanced sports league relaunched in the summer of 2023. Pabst Blue Ribbon will work together with SlamBall to build out special year-round consumer activations, with more details to be unveiled in the coming weeks.
“We are thrilled to expand our relationship with Pabst Blue Ribbon as our Official and Exclusive Beer Partner,” said Gordon. “SlamBall fans will see Pabst Blue Ribbon be featured in SlamBall programming across the ESPN platform, in exciting new social media initiatives and as the title sponsor of the Pabst Blue Ribbon Dunk Contest. As a young, emerging sport we couldn’t be more proud to have a comprehensive multi-year partnership with a brand that will be celebrating its 180th year.”
Summer Series Dunk Contest
Dates and details for SlamBall: Series 7, scheduled for this summer, as well as potential domestic and international touring events for early and mid 2024, are currently being finalized.
“SlamBall brings the energy, excitement, and disruption to sports with an attitude and independent spirit that parallels the Pabst Blue Ribbon brand through its 180 years,” said Josh Feingold – Senior Director of Marketing Partnerships of Pabst. “We only scratched the surface last season and are thrilled to be partnered with SlamBall moving forward.” For more information visit: pabstblueribbon.com
SportsBiz
SlamBall returned last summer to terrific reviews and record responses across every measurement tool. The metrics included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality live attendance numbers and the attention of a global media audience. During the time period of the buildup and relaunch of SlamBall, no other active professional sports league, whether a startup or established league, came close in engagement or growth across Twitter and Instagram, even during a notable shorter run and season than the others.
SlamBall’s return last May became official when a new Series A round of funding of $11 million was announced. Led by IA Sports Ventures and Eberg Capital, both of which are co-owners of the Miami Marlins, among other investments. Others include: David Blitzer and David Adelman, both of Harris Blitzer Sports & Entertainment; Fanatics founder Michael Rubin; VC investor Gary Vaynerchuk; NBA player Blake Griffin; Sacramento Kings investor Kevin Nagle; Lloyd Danzig of Sharp Alpha; Legends Growth Enterprises; Red Games CEO Brian Lovell; attorney Jesse Sharf, Accelerate Sports; and VC investor Eric Manlunas.
Learn more at: slamballleague.com
Sports Techie, SlamBall has the essence of a video game come to life for young fans across the United States and in markets around the world. The one-of-a-kind sports and entertainment property is making digitally fast headways in the sport, content and sponsorship categories. This year marks the second season PBR and SlamBall have partnered with more activations coming sure to appeal to all generations.
The Mob finished a perfect 18-0 to win SlamBall’s return championship on, August 24 in front of the second straight sold-out crowd of 2,500 at Las Vegas’ Cox Pavilion, defeating the Lava, 49-36.
If you can’t make it to Vegas for a game or attend Series 7 at one of the soon to be announced venues around the nation and globe, be sure to watch or stream on ESPN with a PBR in hand so you can enjoy the thrills, spills and chills of SlamBall.
“You Sip, We Slam” never sounded so good.
See you later sportstechie in Seattle, Atlanta and around the world!
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