Leylah Fernandez joined Youth Athletes United Teams as a brand ambassador today. Her incentive is to promote the 285-unit multi-brand youth sports franchisor of Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, and to develop content and clinics showcasing the tennis phenom as part of its mission to impact one million kids annually. The new partnership aims to inspire youth athletes to be the best person they can be while achieving professional dreams. Youth Athletes United also plans to help its TGA Premier Sports and Amazing Athletes franchisees grow their local programs. The final business goal of this partnership is to add franchise partners interested because of the direct impact partnering with Fernandez provides. The Sports Techie community blog welcomes the opportunity to share how Fernandez is blazing a path of success in the tennis world, coming off her sensational women’s finals appearance in the U.S. Open last year as a 19-year old. The Canadian superstar goes into the 2022 Australian Open both seeded and as a main draw event for the first time at a Grand Slam tournament, with aspirations of a top 10 finish. Her impactful presence is felt across Canada, North America and around the globe.
Tennis Stardom
She was the first Canadian female winner of a junior Grand Slam totle since Eugenie Bouchard at the 2012 Wimbledon Championships. In March 2021, she won her first four matches at the Monterrey Open to reach the final – winning the first WTA title of her career. At 18 years old, she was the youngest player in the main draw and won without dropping a set during the tournament and is currently ranked #24 in the world. Fernandez was also recently named the 2021 Canadian Press Athlete of the Year.
Adam Geisler, CEO of Youth Athletes United, expressed his admiration for Fernandez and recognized the impact she can have on young athletes.
He said, “We chose Leylah for how she represents dedication, humility, determination, teamwork and sportsmanship while having fun doing it,” Geisler said. “At Youth Athletes United, we are trying to impact kids at the bottom of the funnel by being their first sport experience, and in doing so, we have a big opportunity – and more importantly, a responsibility – to provide programming that truly impacts these kids in a positive way. Leylah will help our TGA and Amazing Athletes franchisees truly grow the game of tennis and multi-sport activities from the ground up.”
Ambassador Role
“Growing up, I had a great childhood and played a lot of sports. I enjoyed it and learned a lot,” Fernandez said. “I want to help inspire the next generation so that sports can have a positive impact on their lives. I was lucky enough to play different sports and I always remember the first time I played each sport. That’s a beautiful memory and I want kids to experience that. Partnering with Youth Athletes United is a great step toward that dream.”
Youth Athletes United plans to expand her role as ambassador through social media, digital class content, local franchise clinics, personal appearances and several local franchisee activations. Fernández will represent the game, brands and herself in co-branding clinics and classes for TGA Premier Sports as a means to offer young players encouragement to pick up tennis, wherever you live around the world. Fernandez plans to help drive more free tennis and grassroots programs in underdeveloped communities with little access or exposure to the sport.
Youth Athletes United Core
The New York-based company is dedicated to introducing children to enriching recreational youth sports (including golf, tennis, soccer, baseball, football, hockey, lacrosse and more) that can help be developed throughout their lives, whether competitively or socially.
TGA Premier Sports provides introductory and recreational golf and tennis programs for athletes ages 6–14 at schools, parks, golf courses and tennis courts across the country. According to a study by the Sports & Fitness Industry Association, tennis and golf saw 22.4% and 13.2% participation growth in the last year, respectively. The rising interest in these sports and demand for lessons will help Youth Athletes United continue to grow, as families spend an average of $693 on one youth sport per year, driving the $19 billion youth sports market.
With 15 – 20 years of success for each individual brand, a total 250+ units and 200,000+ children instructed nationwide each year, Youth Athletes United has earned trust in each community they serve. The brand’s overarching mission is to help the world understand that every kid is an athlete and positively impact the lives of over one million children.
About TGA Premier Sports
TGA Premier Sports (TGA) is a leading introductory and recreational youth sports programming company specializing in Golf, Tennis and Team Sports (Cheerleading, Flag Football, Floor Hockey, Lacrosse, Ultimate, and Volleyball). Through an innovative franchise business model, TGA empowers passionate entrepreneurs to impact the lives of youth and families by bringing youth sports enrichment programs into their communities.
TGA franchises can be found in more than 77 markets across 23 states (plus Washington D.C.), as well as internationally in Canada and Spain. Its continued growth has impacted more than 825,000 youth and made these sports available to 1.75 million families through its education-based programs and the TGA Sports Foundation, which provides access for all children and promotes the physical, educational, social, and character-building elements of these sports.
To learn more about franchising, visit https://youthathletesunited.com/.
Sports Techie, today, Leylah also announced a new brand ambassador deal with lululemon.
Fernandez’ thrilling US Open final loss to Emma Raducanu was an instant tennis classic as were her tourney wins as a teenager versus Naomi Osaka, Angelique Kerber, Elina Svitolina and Aryna Sabalenka.
I also aim to inspire tennis players of all ages, especially those with special needs. My review of the Wilson Tennis Blade v8 is fun to share.
Congrats to Leylah and Youth Athletes United for teaming up for the right reasons.
Kids will rally in remarkable ways when presented with programs and people that care.
See you later sportstechie in Seattle, Atlanta and around the world!
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