Bruin Capital and Quadrant Private Equity did it again through TGI Sport, this time acquiring Sportseen, sports digital advertising agency specializing in geo-targeting. This marks the third acquisition in September, 2022 across the virtual, digital and advertising business spaces after deals were made for both Interregional Sports Group (ISG) and Brand Brigade, creating an industry…
Brand Brigade was acquired by TGI Sports (TGI) today adding the former’s cutting edge advertising technology to the latter’s expanding international media services. Brand Brigade’s virtual advertising and product placement technologies increases TGI’s growing portfolio of ad tech and services. Bruin Capital and Quadrant Private Equity financially back TGI. Combined with TGI’s other recent acquisition…
IMG Arena will be British Basketball League’s exclusive global betting data and streaming partner by securing the rights as announced from London today. The BBL’s domestic betting stream package involves 214 games per season in a multi-year deal and marks the first time both data and video streaming rights are bundled and sold together. The…
College basketball has a new tournament put on by the National Basketball Retired Players Association (NBRPA) and Intersport, named ‘Legends of Basketball Showcase’ scheduled for Dec. 17 at the United Center in Chicago. Presale tickets begin this Wednesday. The quadruple header will start tickets sales to the general public on 09/21 at 11 a.m. CT.…
Live sports advertising is the new way and Interregional Sports Group (ISG) virtual media solutions provider was so successful at it since launching in 2015, they were just acquired by TGI Sport in a joint deal with Australian based Quadrant Private Equity (Quadrant). This sports technology news comes out Melbourne, London and New York. TGI…
First Round Draft Pick’s Effort and Attitude Align with Brand’s Mentality Kenny Pickett was added to Ready® sports nutrition company’s roster of athletes in time for the second week of the current NFL season. The first quarterback taken in the 2022 NFL Draft was selected by the Pittsburgh Steelers and joins co-owner and LA Rams…
Athletes First Partners to Represent Edmonton Oilers For Jersey Patch Sales Fans of the most socially engaged NHL franchise, the Edmonton Oilers, will soon see a new jersey patch thanks to the storied franchise’s partnership with Athletes First Partners (A1 Partners) revealed today out of New York. The exclusive sale opportunity is a revenue and…
Evil Geniuses and Champion are now business partners and released a first-ever championship jersey celebrating the legacy of champions for the first year gaming entertainment and esports company hailing from my hometown of Seattle, WA. The cool looking and technologically functional jersey was designed to pay homage to Seattle’s famed sports culture, and the Emerald…
Latinos Are Fueling Soccer’s Growth as They Drive Many of America’s Demographic, Cultural and Political Trends Telemundo Center in Miami, Florida, today released a proprietary, data-driven Telemundo Deportes report, The Future Is Fútbol (Football), revealing information and insights about FIFA World Cup 2022™, tournament viewers and the impact Latinos have on the game as players,…
Kids grow up dreaming of what being an adult can be like and for Edwin Diaz, his critical save last Wednesday for the New York Mets over the surging Los Angeles Dodgers was the kind of experience dreams are made after Timmy Trumpet played his rendition of the song “Narco” as the closer entered electric…
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